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IDEMIA launches in South Africa

IDEMIA, the company which was formed in October 2017 with the merging of Oberthur Technologies and Safran Identity & Security (Morpho), recently shared its future plans with South Africa in a series of roadshows that kicked off in Johannesburg. Held at The Venue in Sandton in mid-February, the event allowed IDEMIA’s CEO Didier Lamouche to interact with the 150 guests and provided an intimate insight into IDEMIA’s Augmented Identity vision.

Powell Tronics, which has a long-standing status as a preferred distributor of Sagem Morpho biometric products, sees the IDEMIA vision as an aligned extension of its own progressive and dynamic business model. According to Powell Tronics’ operations manager Matthew Bushell, the event provided Powell Tronics with a perfect opportunity to gain valuable insight into likely trends in the industry.

Lamouche outlined what IDEMIA believes will shape the future and shared the company’s focal areas in an impressive presentation. For instance, IDEMIA will be spending €1-billion on research and development over the next five years.

IDEMIA’s Augmented Identity focuses on the shift from an ownership economy to a services economy. This sees a deliberate move away from using physical documents to verify identification to using electronic documents. Touted as a way of using an identity protocol that ensures privacy and trust and guarantees secure, authenticated and verifiable transactions, it will rely on fingerprints and facial recognition to complete a number of transactions that previously required physical documents. The upside is that your identity cannot be stolen, imitated, jeopardised or corrupted.

IDEMIA also used the MWC 2018 in Barcelona to promote Augmented Identity through its ‘Know Your Customer’ solution for mobile customer onboarding, 3D face and iris recognition for mobile phones, security from connected objects to the Cloud and eSIM orchestration and management. Other areas of note included technological solutions for the automotive market (creation of trusted digital identities, key digitalisation, connected vehicle solution, driver’s facial recognition); digital customer experience and adaptive authentication for financial institutions and IDEMIA’s next generation of smart payment cards (F-Code, Blink, Motion Code) and mobile payment services.

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