Build your brand at Securex 2017

February 2017 Editor's Choice, News, Conferences & Events

A Wall Street Journal study of the last recession showed that companies that cut back on marketing lost sales and market share, while those that maintained their marketing increased profits when compared to those that reduced marketing (source: http://www.entrepreneurmag.co.za/).

Furthermore, Nigel Hollis, chief clobal analyst at Millward Brown, noted that “The connection between share of market (SOM) and share of voice (SOV) has been proven. The higher your share of voice compared to your actual market share, the more likely your brand is to grow its market share in the subsequent year. So, if you increase your marketing investment at a time when competitors are reducing theirs, you should substantially increase the saliency of your brand. This could help you establish an advantage that could be maintained for many years.” (source: http://www.millwardbrown.com/).

With a track record that spans almost a quarter of a century, Securex has established a niche as Africa’s largest security and fire exhibition. The annual event has been the platform from which hundreds of products have been launched to a receptive target audience.

“As technologies emerge and change, prospective customers who are keen on acquiring information on best practice seek out accessible ways of contacting reliable suppliers. Securex is the ideal interactive medium for the market to connect with leading manufacturers and suppliers of security and fire products and services as they evolve,” says Joshua Low, Securex Event Director at Specialised Exhibitions.

“Securex 2016 was extremely successful, with a 20% increase in visitors achieved over the three-day period. Hosted at Gallagher Convention Centre in Midrand, from 30 May to 1 June, Securex 2017 is set to continue in the tradition of past shows and we have only 35% of the planned stand space available for interested exhibitors. We have refined our visitor attractions, maintaining a number of our ever-popular ones and adding new ones based on our market research survey results,” he adds.

Visitor attractions at Securex 2017 will include the New Products Display, situated at the entrance to the exhibition, the Securex Seminar Theatre, the FPASA half-day workshop, the ESDA breakfast and the SAIDSA Techman Competition.

“In order to remain as comprehensive in our technology coverage as possible, we continually review the verticals within the security and fire sectors. For instance, this year we will showcase: access control and identity management; alarm systems and panels; CCTV and surveillance equipment; electrical and security communication and accessories; fire protection products and systems; guarding and control rooms; IT infrastructure and cyber security; perimeter and physical security; retail security; vehicle security; X-ray and body scanner equipment; training courses, and more,” Low explains.

“It is imperative that all companies engaged in the manufacturing and/or provision of security and fire products and services contact our Securex 2017 team to discuss an optimum stand position before they lose out,” Low points out.

To reserve a stand, interested companies should contact Zelda Jordaan or Grant Bydawell on: zeldaj@specialised.com or grantb@specialised.com or visit www.securex.co.za



Credit(s)




Share this article:
Share via emailShare via LinkedInPrint this page



Further reading:

Drones and Digital Aviation Conference
October 2019 , News, Conferences & Events
Drones have opened airspaces for everyone in ways that humans had not imagined; to the extent that there is a drone to almost every kind of problem on earth. Drones already have the ability to increase ...

Read more...
A platform approach to innovation and value
September 2019, Technews Publishing , Editor's Choice, CCTV, Surveillance & Remote Monitoring, Integrated Solutions, IT infrastructure
Moving to the platform model of doing business holds tremendous advantages for end users and smaller developers, but also for the whole technology supply chain.

Read more...
Open does not always mean easy integration
September 2019, VERACITECH, Technews Publishing , Editor's Choice, CCTV, Surveillance & Remote Monitoring, Integrated Solutions
Customers who opt for best-of-breed solutions will have to rely on their integrators to develop customised integrated solutions for them.

Read more...
The impact of AI on the surveillance industry
September 2019, G4S South Africa, Hikvision South Africa, Myertal Tactical Security, Technews Publishing , Editor's Choice, CCTV, Surveillance & Remote Monitoring
What the impact of AI will be on companies, the services and solutions they supply, as well as on the jobs people do.

Read more...
Video analytics and AI
September 2019, Axis Communications SA, Dallmeier Electronic Southern Africa , Hikvision South Africa, Technews Publishing, Dahua Technology South Africa , Editor's Choice, CCTV, Surveillance & Remote Monitoring, Integrated Solutions
Artificial intelligence has the potential to deliver real benefits in the world of video analytics and many companies are already delivering customer benefits.

Read more...
Cloudy with a chance of AI
September 2019 , Editor's Choice, CCTV, Surveillance & Remote Monitoring, Integrated Solutions
One local company has developed an AI solution that can be added to existing surveillance installations, offering 24-hour intelligence.

Read more...
Security surveillance architecture
September 2019, Technews Publishing , Editor's Choice, CCTV, Surveillance & Remote Monitoring
IP video surveillance solutions typically have two distinctive surveillance architectures: centralised and distributed. Dean Coleman explains the difference.

Read more...
Selecting the right surveillance storage
September 2019, Capsule Technologies, Technews Publishing , Editor's Choice, CCTV, Surveillance & Remote Monitoring, IT infrastructure
Storage is an integral part of a surveillance installation and the solution chosen can make or break the success of your project.

Read more...
Cyber-securing your surveillance infrastructure
September 2019, Genetec, Hikvision South Africa , Editor's Choice, CCTV, Surveillance & Remote Monitoring, Cyber Security
When it comes to cybersecurity, understanding the risks and the solutions as well as engaging in open communication helps everyone.

Read more...
Speak up with audio
September 2019, Axis Communications SA , Editor's Choice, CCTV, Surveillance & Remote Monitoring
Video surveillance systems are traditionally used as forensic tools, but what if you can use your surveillance system to proactively deter incidents before they happen?

Read more...