Having strengthened its foothold in the South African market in the past year, Panasonic South Africa began trading as an independent company on the 1st of April 2016. Backed by the support of Panasonic global management, this move is intended to send out a strong message of confidence in the company’s position in South Africa and its intention to become a leading electronics giant in South Africa.
Operating as an independent company, Panasonic South Africa has the freedom to tailor its product offering to the local market. Following a successful year in the South African market, Panasonic hosted the Panasonic Senseperience 2016. This prestigious event was organised to showcase not only some of the company’s recent successes over the past year, but also Panasonic’s vision for the year ahead in the South African market – including its drive to regain ground in the consumer and commercial surveillance market.
The Senseperience 2016 event – an expo demonstrating Panasonic’s extensive product range - reflected the coming year’s marketing direction by focusing on sensory experiences. Visitors were given the opportunity to experience, first-hand, how Panasonic’s world-class products enable consumers to see more, hear more, feel more, and taste more.
Panasonic’s product expansion will be supported by accompanying marketing campaigns planned for the year ahead. This year’s marketing will draw strength from the values already associated with the Panasonic brand.
Panasonic is also focused on offering a high level of service and has already built an extensive network of Authorised Service Agents throughout South Africa. The company continuously invests in resources to improve the service experience. By creating more personal touch points and by anticipating customers’ needs, Panasonic wins customer trust and loyalty.
Staying true to its Japanese legacy of craftsmanship, Panasonic looks forward to continuing its journey in South Africa in the year ahead. By bringing high quality products, built with world-class technology, Panasonic enables greater sensory experiences and fosters life-long relationships with the people whose lives are touched by this global brand.
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