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Pyrotec launches Pyrotec PackVerifi

Pyrotec, a product identification solutions provider, is well known for its three established brands – Pyrotec PackMedia, Pyrotec PackMark and Tower, which includes Tower Kids. Now, Pyrotec is launching a new brand, Pyrotec PackVerifi, to deliver comprehensive brand protection, track and trace, and consumer engagement services to the South African marketplace.

To provide these services, Pyrotec PackVerifi has partnered with Hewlett-Packard Enterprise (HPE) to resell the Global Product Authentication Service (GPAS).

“It’s estimated that 64% of all counterfeit products are sold at legitimate retail outlets, and that 700 000 people die each year from counterfeit tuberculosis and malaria drugs. Counterfeiting is one of the fastest growing economic crimes of modern times. Besides devastating health and safety risks, counterfeit products devalue corporate reputations and bottom lines, hinder investment, fund terrorism, and cost hundreds of thousands of people their livelihoods every year,” explains Pyrotec’s managing director, Rowan Beattie. “GPAS is more than great technology, it is a world-leader selected by numerous companies across a range of market sectors to provide an ease of integration and rollout that is second to none.”

Service capabilities provided by GPAS include:

• Product identification and serialisation.

• Product traceability.

• Supply chain visibility and monitoring.

• Business intelligence and analytics capabilities.

For more information, contact Rowan Beattie, Pyrotec, +27 (0)11 611 1820, www.pyrotec.co.za

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