The market to watch

April 2015 News

Panasonic this week announced the launch of a Nubo, which it claims is the world’s first 4G home monitoring camera.

Consumer awareness of video surveillance and home video monitoring is increasing. Retailers are taking note and network cameras are increasingly present on the shelves and webpages of many stores. IHS forecasts over 11 million consumer and DIY network cameras will be shipped worldwide in 2015.

With the proliferation of standalone network cameras, the category has evolved beyond just security.

Cameras in the home are very much lifestyle products that invoke consumers to regularly check-in at any detected change in environment, whether this is checking if the kids are home from school, or if their pets are okay. The regular events detected by cameras’ sensors or connections with other non-video devices means higher user engagement with the camera.

This can justify potentially lucrative cloud storage add-on fees, which made Dropcam such an attractive buy for Google’s Nest Labs. The active monitoring approach is a stark contrast to the closed circuit (CCTV) analogue camera and DVR systems available in many DIY stores. These systems are traditionally installed and left running until there is an event noticed by the user which requires a video review.

The addition of 4G connectivity of consumer network cameras was a natural progression for the category. What 4G and battery power enables is the further evolution into truly portable home monitoring. Start-up Link-U along with Panasonic’s Nubo are vying to be the first to offer portable home monitoring when shipments start later this year. Nubo’s IP66 rating will allow for use outdoors, an advantage over Link-U and current Dropcam models.

Concepts such as the FLIR FX, which combines a portable home monitoring camera with both a dashboard and action camera, could be a glimpse into another potentially interesting direction for the category.

For more information contact IHS Technology, +44 1933 402255, josh.woodhouse@ihs.com, www.ihs.com




Share this article:
Share via emailShare via LinkedInPrint this page



Further reading:

TAPA: The role of an effective treasury function in business risk management
June 2019, Technews Publishing , News
Neil Le Roux, the Founder of Diligent Advisors will speak at the TAPA SA (Transported Asset Protection Association) annual conference on 26 July 2019.

Read more...
Platforms are us
September 2019, Technews Publishing , News
A conversation I had at the recent Residential Estate Security Conference Hi-Tech Security Solutions hosted in August (which will be reviewed in the October issue) got me to thinking about the security ...

Read more...
TAPA conference 2019 explores layered approach to security
September 2019, Technews Publishing, TAPA (Transported Asset Protection Association) , News, Transport (Industry)
The Transported Asset Protection Association (TAPA) held its annual South African conference at Emperors Palace in Johannesburg on 26 July 2019.

Read more...
Hennie Lategan joins Centurion as head of exports
September 2019, Centurion Systems , News, Access Control & Identity Management
Centurion Systems has announced the appointment of Hennie Lategan as the head of the company’s exports department.

Read more...
New Africa sales manager for Axis Communications
September 2019, Axis Communications SA , News, CCTV, Surveillance & Remote Monitoring
Axis Communications has appointed Brendon Hall, previously the founder and MD of Pentagon, as its new sales manager, Africa.

Read more...
Check Point appoints new regional director for Africa
September 2019 , News, Cyber Security
Check Point Software Technologies has appointed Pankaj Bhula as regional director for Africa.

Read more...
ISO standard for protecting personal data
September 2019 , News, Cyber Security
Tackling privacy information management head on: first ISO standard for protecting personal data has been published.

Read more...
Hikvision helps secure African Union Summit
September 2019, Hikvision South Africa , News, CCTV, Surveillance & Remote Monitoring
Hikvision established a complete intelligent video solution to ensure the security of the thirty-third African Union (AU) Summit held on 7 July in Niamey, the capital of Niger.

Read more...
The hunt for the Carbanak group
September 2019 , Editor's Choice, Cyber Security, News
Tomorrow Unlocked has released a free four-part documentary that tells the story of the notorious Carbanak APT group and its $1 billion bank heist.

Read more...
Rockwell Automation a founding member of ISA Global Cybersecurity Alliance
September 2019 , News, Industrial (Industry)
To better secure today’s complex and often vulnerable production operations, the ISA Global Cybersecurity Alliance recently announced Rockwell Automation as a founding member.

Read more...