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Michael Flink named president of ADI Global

ADI has announced that Michael Flink has been named president of ADI Global. ADI, part of the Honeywell Security Group will operate as a global organisation and Flink will lead all ADI businesses across the Americas, EMEA and India. He will continue to report to HSG president Ron Rothman.

Michael Flink

“Michael is a distinguished leader with many years of experience building successful distribution models, driving growth and delivering positive results,” said Rothman. “Under his leadership, ADI Global will continue to strengthen its value proposition, maximise its global network and deliver a robust customer experience to help customers grow their businesses.”

In his new role, Flink will drive an ADI global vision and business strategy to maximise vendor and customer relationships, strengthen product categories and lead expansion plans across all regions. Flink has been president of ADI Americas since 2010, and has successfully led a cultural transformation focused on growth, marketing strategies and learning to improve the customer experience and strengthen the organisation.

“Our company is well positioned to grow, and we are committed to serving dealers and vendors around the world,” said Flink. “With ADI’s strong multi-brand, multi-category and multi-region distribution model, we will continue to drive growth and build on our position as a global leader in distribution, and I am proud to have the opportunity to lead this organisation.”

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