If it has value, it will be stolen. This holds especially true for luxury and lifestyle products. For this reason, Geutebrück provides security solutions for Stadt-Parfümerie Pieper outlets, Germany’s largest owner-operated perfume chain.
Founded in 1931 as Seifen Pieper, today the company offers a wide range of branded products.
The 130 perfumeries sell the highest quality products, presenting perfume, cosmetics, toiletries and extensive beauty accessories in an attractive setting. The offer is not only popular, but also very hands-on and thus relatively easily stolen. The company has tackled this problem with a video security concept that is based on deterrence as well as the efficient resolution of theft. Wellmann Security Technology has designed a modern security concept for this application, which was transferred relatively easily to all stores. The majority of the project is now complete, all others are in the works.
Geutebrück’s G-Cam/E2 series HD cameras document every detail in the stores. The IP cameras were designed not only for extremely fast and efficient installation; they are also suitable for every conceivable professional security application. For indoor applications, G-Cam/EFD-2130 day/night IP fix domes are used, for instance. Their automatic IR cut filter ensures optimal light sensitivity and image reproduction for both day and night.
On average, 10 to 16 cameras were installed in each perfumery. Each camera was positioned to capture critical areas. This is not done secretively, but rather as ostentatiously as possible. As soon as customers enter the store they see the multi-monitor operation in the entrance, providing an effective deterrent to potential thieves.
Geutebrück’s video security system is in operation 365 days a year, 24 hours a day. To ensure that images are recorded at the right time, the recordings are initiated based on events. This tool is called Activity Detection. The images are stored locally on re_porter, Geutebrück’s business surveillance system.
If an incident occurs, the security control centre at the company’s headquarters can retrieve data remotely. In this case, image analysis tools facilitate the retrieval of relevant sequences. Credit card fraud, for instance, is a relatively common occurrence.
For more information contact Geutebrück, www.geutebrueck.com
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