Unlike most other businesses that are started with a profit motive as main driver, Miro came to life after its founder was introduced to wireless products in the very early days of the industry. He found it to be such an exciting technology, “that we just had to get involved in the industry”.
Miro distribution has now positioned itself as a responsible supplier to the growing IP convergence industries and focuses heavily on supplying only best-of-breed products, providing strong after-sales service and technical support. Miro is actively involved in the legalisation and self-regulation of the industries it serves and is the market leader in South Africa with regard to local Type Approvals on its equipment. It has taken on this role to ensure that the industry has access to a steady supply of legal products.
The company’s target market is WISPs, mining industries, retail industries and the installers of surveillance, wireless, networking and VoIP technologies.
Miro’s reputation and market edge is built around strong technical support and outstanding customer service. With Miro you are dealing with a company and personnel who are fully trained in the latest technologies and are committed to ensuring that all customers receive:
* Professional advice on planning solutions.
* The best products for their needs.
* Effective after-sales service and technical support.
One of the reasons people are attracted to doing business with Miro is that despite distributing cutting-edge computer equipment, the business remains focused on people. Over the years, Miro has equipped thousands of IT professionals to embrace exciting new technologies.
Looking ahead, even though it is difficult to plan for even one year in this industry, Miro is driving towards the higher end of the market, delivering more services and solutions to carriers and network operators. Miro plans to build these new service divisions without losing touch with its roots – adding value and knowledge to all customers regardless of size, while focusing on service. Miro also intends expanding across the southern African region.
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