Intelligent surveillance goes beyond security

August 2014 CCTV, Surveillance & Remote Monitoring

Capitalising on your investment in video surveillance means more than simply resting secure in the knowledge that there are IP cameras to catch criminal activity. Like smartphones and tablets, IP cameras are getting smarter and nowadays deliver a host of complementary functions beyond being a crime deterrent and post-crime investigations tool.

Roy Alves, regional business development manager of Axis Communications.
Roy Alves, regional business development manager of Axis Communications.

The most important business benefits unlocked from more intelligent video surveillance includes heat mapping and queue management. The former involves high resolution camera systems recording videos from networked surveillance cameras and then use software to assist store management in visualising customer traffic patterns over time as well as in real time. The foot traffic is displayed in colours, for example, green in heavy traffic, red for little to no traffic and amber for average traffic.

This technique allows retailers to easily identify store hot spots, which are areas that get the highest amount of foot traffic from customers, as well as the unpopular dead areas, and bottlenecks that hold customers up – all of which could lead to prospective sales losses. This enables management to quickly determine the display areas that are doing well as well as those that need to be updated or changed out to pull in more potential buyers.

The other significant benefit of intelligent video surveillance is queue management, which refers to the use of video analytics to monitor and evaluate customer flow patterns throughout the store. This is handy for various aspects including more effective point-of-sales management, which also entails cashier performance.

In addition, intelligent surveillance unlocks a myriad of additional benefits including:

* Enabling companies to get to know their customers (racial make-up, which products are more popular with men, age groupings of the buyers).

* Alerting management if the number of trolleys and/or baskets available for customers is sufficient for the number of buyers in store. In such a case the system is also able to alert management to abandoned trolleys in store.

* Alerting management to customer walkout figures i.e. if 10 000 customers walked into the store but there were only 7500 ring-ups. Using the surveillance analytics and looking at details such as foot traffic and queuing time at cashiers, the floor manager would be in a much better position to deal with the factors behind customer walkout.

At the end of the day, intelligent surveillance provides store managers with a wealth of analytics that enables them to get the most value out of their stands, promotional materials and teller points. It helps them cut down on customer waiting times, which will translate into additional sales as well as more buyers returning to the store as a result of the shopping convenience that snappily moving queues affords them.

For more information contact Axis Communications, +27 (0)11 548 6780,,


Share this article:
Share via emailShare via LinkedInPrint this page

Further reading:

Camera Selection Guide 2019
September 2019 , CCTV, Surveillance & Remote Monitoring

The era of smart surveillance
September 2019, Forbatt SA , CCTV, Surveillance & Remote Monitoring, Products
Professionals in the surveillance industry know CCTV is not what it used to be. Smart functions on cameras are no longer nice to haves, they have become a necessity.

Improved security for Diamond Trust Bank in Tanzania
September 2019, Hikvision South Africa , CCTV, Surveillance & Remote Monitoring, Financial (Industry)
Diamond Trust Bank in Tanzania installed over 1000 Hikvision EasyIP 3.0 cameras in a project to replace its analogue infrastructure and centralise its surveillance security.

Intelligent analytics and the brains to match
September 2019, Bosch Building Technologies , CCTV, Surveillance & Remote Monitoring, Integrated Solutions
What if the brains behind our security cameras could be trained to improve their cognitive ability to pay attention, learn, and problem-solve according to specific rules and situations?

AI-powered autonomous Drone-in-a-Box
September 2019 , CCTV, Surveillance & Remote Monitoring, Integrated Solutions
Organisations in the mining, energy and industrial, oil and gas, ports and terminals sectors can optimise security and business operations, whilst reducing risks and operational costs

Distributed architecture lowers TCO, increases scalability
September 2019, Technews Publishing , CCTV, Surveillance & Remote Monitoring, Transport (Industry)
Faced with a number of security challenges and planned future expansion, a major airport decided it was time to implement a scalable security surveillance solution.

Cybersecurity for video surveillance systems
September 2019 , Cyber Security, CCTV, Surveillance & Remote Monitoring
Video surveillance systems are increasingly accessible over any IP network, which has led to the rise of potential cyberattack.

A platform approach to innovation and value
September 2019, Technews Publishing , Editor's Choice, CCTV, Surveillance & Remote Monitoring, Integrated Solutions, IT infrastructure
Moving to the platform model of doing business holds tremendous advantages for end users and smaller developers, but also for the whole technology supply chain.

Back to manufacturer uniformity?
September 2019, Dallmeier Electronic Southern Africa , CCTV, Surveillance & Remote Monitoring
Decision makers often have to choose between an all-inclusive, complete solution from one manufacturer and the products and services of several different providers.

Open does not always mean easy integration
September 2019, VERACITECH, Technews Publishing , Editor's Choice, CCTV, Surveillance & Remote Monitoring, Integrated Solutions
Customers who opt for best-of-breed solutions will have to rely on their integrators to develop customised integrated solutions for them.