Beyond surveillance

July 2014 CCTV, Surveillance & Remote Monitoring

“A picture is worth a thousand words” – how often have you heard that phrase? The notion that embedded within a single picture is a complex and significant amount of information waiting for the viewer to discover and interpret it for themselves.

In the video surveillance industry this holds more weight than ever as VMS (video management systems) move beyond just security applications, where operators observing an image on a screen, or reacting to a system triggered event are only part of the story. By scientifically analysing the complex information contained in a picture through the use of smart algorithms, intelligent business data can be extracted from simple video camera streams.

The extraction and analytics of this embedded data provides business intelligence not previously easily captured, but yet almost immediately accessible to the business owner. The result is improved effectiveness of current management and business operations when they are required most, enabling an immediate response, resulting in the streamlining of the entire business process and not just the security.

With the 'grudge purchase' project cost of security installations generally exceeding the allocated budget, being able to spread the scope and usefulness of the surveillance system within the business significantly improves the ROI of the system and hence the involvement from different departments, including their financial support of the project. Buy-in from marketing, training and operations departments to name a few, now becomes a reality when the direct impact of the intelligent data presented is pertinent to their effectiveness.

Captured data of people movement on an hourly, daily, weekly and monthly basis around the isles of a retail store can aid the marketing department in shelf product layout and the positioning of promotions and marketing material for maximum effect. The store operations management can use the same foot-count data to evaluate the floor layout to avoid congestion in specific areas and lack of customers in others, while getting immediate feedback through automated notifications regarding queue lengths, helping optimise the number of tills open at any given time.

Point-of-sale (POS) monitoring not only has the benefit of a reduction in fraud and shrinkage, but can be used to identify deficiencies and strengths in operator training, thereby helping the training department to enhance their programme. Customer relations are able to monitor the customer interaction and attitude at till points to help streamline the payment process and make it as pleasant an experience as possible for the customer. Customer queries regarding the payment process can be speedily resolved through the reviewing of recorded footage linked to the till, date and time of the transaction, or even their till slip number.

Overall store operations management have real-time event monitoring and recording to aid in the optimal use of their available resources. Notifications of movement or lack thereof, in critical areas such as goods receiving or dispatch can evoke an immediate response from assigned personnel. Energy requirements within the business can be managed more efficiently by monitoring the personnel usage of power hungry resources – switching on air-conditioners and lights only when the office is occupied for example.

Through the integration of third-party devices and systems in the VMS, a single information source is achieved for safety and security. A VMS linked burglar alarm, fire alarm and access control system can give immediate notification with video footage of system events enabling the correct assignment of resources to the affected area. Incidents involving the public for which the business could be held liable can be minimised through abandoned object detection algorithms. Loitering on company property can be identified to increase business and customer security.

VMS has moved on from a security grudge purchase offering only a security surveillance solution to become a business intelligence tool that is able to deliver a broader ROI beneficial to more than just a business’s security solution.

For more information contact Cathexis Africa, +27 (0)31 240 0800, info@cathexisvideo.com, www.cathexisvideo.com


Credit(s)




Share this article:
Share via emailShare via LinkedInPrint this page



Further reading:

Shorten your checkout lines to enhance customer experience
September 2019, Hikvision South Africa , Retail (Industry), CCTV, Surveillance & Remote Monitoring
Hikvision's queue detection technology is purpose-built to offer cutting-edge flow analysis to retail outlets and any situation where waiting to pay is required.

Read more...
Constructive CCTV contributions to research
September 2019, Leaderware , Editor's Choice, CCTV, Surveillance & Remote Monitoring
Study leads to understanding that we need more recognition and reward for constructive participation in society.

Read more...
New Africa sales manager for Axis Communications
September 2019, Axis Communications SA , News, CCTV, Surveillance & Remote Monitoring
Axis Communications has appointed Brendon Hall, previously the founder and MD of Pentagon, as its new sales manager, Africa.

Read more...
Hikvision helps secure African Union Summit
September 2019, Hikvision South Africa , News, CCTV, Surveillance & Remote Monitoring
Hikvision established a complete intelligent video solution to ensure the security of the thirty-third African Union (AU) Summit held on 7 July in Niamey, the capital of Niger.

Read more...
Genetec to integrate CylancePROTECT
September 2019, Genetec , Editor's Choice, CCTV, Surveillance & Remote Monitoring, News
Genetec has announced it is partnering with Cylance, a business unit of Blackberry, to bring AI-based antivirus protection to its appliance customers.

Read more...
Dashcams useful for more than social media
September 2019, Graphic Image Technologies , CCTV, Surveillance & Remote Monitoring, Transport (Industry)
Logistics companies need to make sure that they have a complete solution that allows real-time driver monitoring and event notifications as they happen.

Read more...
Best in class at sea and ashore
September 2019, Axis Communications SA , Transport (Industry), CCTV, Surveillance & Remote Monitoring
Thermal network cameras support the guard tour function that can be used for continuous monitoring of a particular area according to the pre-set guard tour.

Read more...
Improving operational efficiency through surveillance
September 2019 , CCTV, Surveillance & Remote Monitoring, Products
Today?s surveillance systems are no longer just about monitoring, but more so the intelligence that sits on the camera and what businesses can do with that information proactively.

Read more...
New thermal/visual drone
September 2019 , CCTV, Surveillance & Remote Monitoring, Products
New drone equips security professionals and first responders with a reliable everyday tool for dynamic operations in challenging environments.

Read more...
Securing ATMs 24/7
September 2019, Hikvision South Africa , CCTV, Surveillance & Remote Monitoring, Financial (Industry)
To be effective, most ATMs need to be in public areas and open all hours, and they hold cash, making them an attractive target.

Read more...