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DEHN establishes local subsidiary

Germany-based lightning and surge protection, earthing components and safety equipment manufacturer, DEHN + SÖHNE has officially opened a local subsidiary in Johannesburg. Called DEHN Protection South Africa, the company will be spearheaded by managing director, Alexis Barwise.

From left to right, Kirk Risch, sales manager, DEHN Protection South Africa; Bernhard Stadlmann, regional sales director, DEHN + SÖHNE GmbH; Hans Slager, marketing executive, DEHN + SÖHNE GmbH; Alexis Barwise, managing director, DEHN Protection South Africa; Jessica Perks, managerial assistant, DEHN Protection South Africa; Philipp Dehn, executive director, DEHN + SÖHNE GmbH; Helmut Pusch, international sales director, DEHN + SÖHNE GmbH; Hano Oelofse, sales engineer, DEHN Protection South Africa.

Established in 1910 in Nuremberg (Germany), the DEHNgroup is a fourth-generation family owned business, with more than 1500 employees across 18 countries and sales activities in more than 70 countries worldwide. The company’s product portfolio includes surge protection for power supply and information technology systems, lightning protection and earthing (grounding) solutions, and safety equipment, which comprises a range of earthing and short-circuiting devices, voltage detectors and protective equipment, as well as safety clothing.

According to Dr. Philipp Dehn, DEHN + SÖHNE managing director, the market slowdown in Europe led the organisation to seek expansion opportunities in developing regions. “We have specifically concentrated on the BRICS emerging economies as part of our ongoing growth strategy, establishing our presence in China, India and Russia over the past few years, and now in South Africa. In addition, our Mexican business is set to officially open later this year and we have appointed a strong Brazilian partner, ASELCO.

“By expanding our international activities to include the southern African market, we can adapt our sales activities to suit the specific requirements of this region, and also partake in active pre-marketing activities, shorten delivery times and facilitate product availability,” he adds.

Barwise explains that the local subsidiary will have a strong focus on the local telecommunications, oil and gas, energy supply, transportation, mining and solar sectors and is set to broaden its product and solution offering within the marketplace.

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