Security and retail ­operations in one

May 2013 Surveillance, Retail (Industry)

Retail Operations Management (ROM) is the latest approach in CCTV solutions by using POS interfacing. ROM uses video analytics for shrinkage control and operational management and was developed by Mike Green, development engineer at Frank Street.

ROM is a way to improve retail operations by integrating software and high megapixel IP CCTV cameras into a business management programme for effective management of sales, cashier performance, predicting customer flow patterns, queue management and retail security monitoring. ROM is an effective business management tool with many features including:

Surveillance: ROM is a standalone/network based software package that enables the operator to use CCTV cameras for the dual purpose of security and operational management. This is done by using video analytics to monitor store functions through the retail operation.

Effective management: ROM provides an effective management tool which enables the retailer to plan and monitor cashier staff, customer service and store layout for maximum effectiveness. Using Cashier Performance Monitoring (CPM), Queue Management (QM) and Customer Flow Monitoring (CFM) modules, the user can view cashier performance, queue length statistics and customer flow patterns on a live control dashboard for an overview of the stores performance. 

Easy to Use: With an easy to use GUI, the retailer can have full control over store management.

ROM is a client/server-based application that: connects to the NUUO or PELCO DVR system and performs background analytics on the configured cameras for queue management and customer flow patterns. The ROM server also links to the retailers POS environment for cashier performances, monitoring and analysis.

The ROM client is the store manager’s interface that provides a live dashboard view of cashier performance, queue lengths and customer flow throughout the store. It also provides a report and forecasting manager to examine and report on store performance.

The ROM modules are available as three separate modules which can be included or excluded from the system depending on the retailer’s specific requirements.

CPM (Cashier Performance Monitoring) module: The CPM monitors the cashiers scan rate and the time between transactions. This, combined with the frequency that the cashier requires supervisor assistance is used to measure the cashier performance index.

CFM (Customer Flow Monitoring) module: Measures customer flow through the operation. Information can be used to plan placement of specials or place floor personnel to a required department. CFM can also be used as a tool to aid with stock placement.

QM (Queue Management) module: Used for measuring queue lengths and customer progress through the queue. The queue is monitored by overhead CCTV cameras which analyse the queue looking and tracking customer movement.

These provide the operations manager with a method of retrieving, printing, sharing and archiving extensive reports from the data gathered by the three main modules. With a few clicks of a mouse the operations manager can have extensive reports and forecasts at his fingertips.

For more information contact Frank Street, +27 (0)11 496 2300, [email protected], www.frankstreet.co.za



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