Social media and the Big Five

March 2013 News & Events

Have you ever been baited, stalked or hounded on social media? Then welcome to the world of the Big Five on the computer. Some things never change. We thought that computers would be fun, harmless and oh-so-civilised, but once in the while along comes the hunter gatherer, out in the darkness or even broad daylight, and gets the best of us.

Unfortunately, both the hunters and the prey have legitimate pug-marks and even names, so it is easy to get through the usual rigmarole of security in the virtual grasslands, so how do we defend ourselves? Let us for a moment see what the real Big Five do in real jungles. The elephant is large, but usually hides behind tall grass most of the time, and at the appropriate moment charges at his purported hunter, giving him the fright of his life. It works. On websites, they charge (at) you by asking for your credit card number, and all this while you never saw the elephant hiding in the tall grass. It is, indeed time to run.

In case you spot a black rhinoceros, you better run anyway. Do not worry, the magnificent beasts are vegetarians, but surely there is a poacher somewhere around who might (thankfully) miss his target, but get your nose instead. The most in numbers though would be the magnificent Cape buffalo, and they kill, especially if wounded, and they are seen in herds. Just keep a safe distance, and what if you see the lion? The best, they say, is to make a quick decision whether you want to be the hunter or the hunted, and get on with it.

You have of course heard of buzzing commerce websites, doing roaring business in and around the social media. The leopard of course is the most difficult to spot (though some say they are born that way) and if you are hunting one, it could take a long-long time, but if you are getting hunted, then this one could be the quickest.

Indeed such hazards are becoming so commonplace, that along with reading books like ‘Social Media for Dummies’, it might be equally useful to have Peter H. Capstick’s old classic: ‘Safari, The Last Adventure’, also at hand.

But psychologists will tell you of another Big Five that you need to be aware of on the Internet – the personality traits that come into play in the uninhibited world of cyber reality. But this one is filled with complicated words like circumplex and superordinate, and is truly a twenty-first century science, though it looks suspiciously like Confucius’ Five Virtues. The theory talks of opposing-reinforcing pairs of personality traits like volatility & withdrawal, compassion & politeness, industriousness & orderliness, enthusiasm & assertiveness, and finally, openness & intellect. The wise old Chinese simply stated – benevolence, honesty, conscientiousness, altruism and good manners – as good virtues.

Truly, how much of all this do we see in ourselves when we are in our imagined worlds on social media. It took mankind thousands of years to get from the jungle to the computer, but have we in some ways, come back to the same place?

Stop ladies and gentlemen, and think!

Polonius, when not appearing in Shakespeare’s Hamlet, is a Hi-Tech Security Solutions’ writer with fantasies of big game hunting and adventure.





Share this article:
Share via emailShare via LinkedInPrint this page



Further reading:

Woolworths attack raises bomb preparedness questions
News & Events
Two explosions have been reported at Woolworths stores in South Africa over the past week. SMART Security Solutions asked Jimmy Roodt, an experienced and accredited explosive ordnance disposal specialist from Gauntlet Security Solutions, for his insight into the events.

Read more...
Growing adoption of AI at work
News & Events AI & Data Analytics
AI adoption accelerates worldwide, with South Africa making gains amid uneven diffusion. Locally, South Africa ranks 46th of 147 economies measured, and its AI usage increased to 23,1% in Q1 2026.

Read more...
Enterprise AI hits the wall
News & Events AI & Data Analytics
Demands for AI privacy and sovereignty expose the limits of architectures built for centralised and borderless data flows. Organisations that redesign early are gaining a measurable edge in AI readiness and scale.

Read more...
71% of organisations suffered an identity breach
News & Events Information Security
The State of Identity Security 2026 report from Sophos finds human error and poor non-human identity management are the root causes of most attacks, as agentic AI accelerates the risk.

Read more...
From the Editor's desk: Security goes mainstream
Technews Publishing News & Events
      Welcome to SMART Security’s SMART Mining & Industrial Security Handbook 2026. While the world is focused on cybersecurity and AI, physical security has become a board-level concern across South Africa’s ...

Read more...
Global security in 2026
Editor's Choice News & Events Security Services & Risk Management Industrial (Industry) Mining (Industry)
The World Security Report 2026 states: “In a world of increasing volatility, physical security has evolved. It is no longer just a defensive measure; it is a critical driver of corporate value.”

Read more...
Industry perspective on industrial cybersecurity
Technews Publishing News & Events Infrastructure Industrial (Industry)
The Industrial Security Harmonization Group has released a joint industry perspective highlighting a critical truth in industrial cybersecurity: secure communication is not determined by protocols alone, but by how they are deployed and managed in real-world environments.

Read more...
Aerial firefighter training revolution
Fire & Safety News & Events
Sophisticated new flight simulation software capable of accurately modelling the performance of firefighting helicopters could help train pilots to tackle wildfires more effectively and safely in the future.

Read more...
PoPIA turns its attention to gated access
News & Events Security Services & Risk Management
The Information Regulator has gazetted its proposed Code of Conduct for the processing of personal information at gated access points. At 65 pages long, the code signals a significant shift in how personal information is collected and managed at entry points.

Read more...
Surge in AI-enabled cybercrime and a 389% increase in ransomware
News & Events Information Security
Cybercrime no longer functions as a series of isolated campaigns; it operates as a system, with malicious hackers operating across an end-to-end life cycle and compressing the attack life cycle with shadow agents.

Read more...










While every effort has been made to ensure the accuracy of the information contained herein, the publisher and its agents cannot be held responsible for any errors contained, or any loss incurred as a result. Articles published do not necessarily reflect the views of the publishers. The editor reserves the right to alter or cut copy. Articles submitted are deemed to have been cleared for publication. Advertisements and company contact details are published as provided by the advertiser. Technews Publishing (Pty) Ltd cannot be held responsible for the accuracy or veracity of supplied material.




© Technews Publishing (Pty) Ltd. | All Rights Reserved.