G4S targets Africa for massive growth

July 2012 News & Events

G4S expects to see double-digit growth from its African business over the next two years as a result of increased foreign investment in the continent.

Andy Baker, the newly appointed regional president for Africa at G4S, says that many European and North American multinationals are looking to Africa for growth because their home markets are stagnant and saturated. This is helping to spur massive demand for security services in industries such as banking, mining, oil & gas, public sector, airports, ports and telecommunications.

Companies operating in these sectors depend on reliable security services to keep their businesses running and outsource these requirements to organisations such as G4S so that they can concentrate on their core businesses, says Baker. “Without the support of our business, many of our customers would be unable to operate in certain regions in Africa.

“Whether we are helping them to manage and transport cash, protect their property, or ensure that visitors, travelling executives and employees are safe, we ensure that they can keep their businesses running smoothly and securely in difficult environments.”

Baker was appointed to the role at G4S to oversee a programme of aggressive acquisitive and organic growth for G4S across Africa over the next three to five years. He says that despite the group’s already considerable size and scale in Africa, it sees many opportunities to grow business in existing territories and to launch services in a number of new markets.

With plans to expand into three new African countries over the next 12 months, Baker anticipates that Africa will be a major engine of growth for the company in the next couple of years.

G4S currently operates in about 30 African countries and is in the process of entering three more this year. The typical strategy is to follow multinational clients into new markets where they need security to operate and expand their businesses. G4S has large pan-regional deals in place with many of its multinational clients.”

Share this article:
Share via emailShare via LinkedInPrint this page

Further reading:

Pentagon appointed as Milestone distributor
Elvey Security Technologies News & Events Surveillance
Milestone Systems appointed Pentagon Distribution (an Elvey Group company within the Hudaco Group of Companies) as a distributor. XProtect’s open architecture means no lock-in and the ability to customise the connected video solution that will accomplish the job.

Local manufacturing is still on the rise
Hissco Editor's Choice News & Events Security Services & Risk Management
HISSCO International, Africa's largest manufacturer of security X-ray products, has recently secured a multi-continental contract to supply over 55 baggage X-ray screening systems in 10 countries.

SAIDSA achieves ISO 9001 certification
SAIDSA(SA Intruder Detection Services Association) Associations News & Events Training & Education
The South African Intruder Detection Services Association (SAIDSA) has announced that it has achieved ISO 9001:2015 certification. This milestone reflects its commitment to quality management and excellence in the security services industry.

Detecting humans within vehicles without opening the doors
Flow Systems News & Events Security Services & Risk Management
Flow Systems has introduced its new product, which detects humans trying to hide within a vehicle, truck, or container. Vehicles will be searched once they have stopped before one of Flow Systems' access control boom barriers.

Fluss launches the next wave of IoT solutions
IoT & Automation Access Control & Identity Management News & Events
Fluss has announced its newest IoT product; Fluss+ continues to allow users to manage access from anywhere globally and brings with it all the advantages of Wi-Fi connectivity.

A standards-based, app approach to risk assessments
Security Services & Risk Management News & Events
[Sponsored] Risk-IO is web-based and designed to consolidate and guide risk managers through the whole risk process. In this article, SMART Security Solutions asks Zulu Consulting to tell us more about Risk-IO and how it came to be.

SMART speakers: Uncovering the hidden S in ESG
SMART Security Solutions News & Events
Chris Galvin from the International Code of Conduct Association speaks about the role of responsible security in sustainable business practice.

SMART speakers: Bomb threat management protocols
SMART Security Solutions News & Events
Jimmy Roodt, an explosives expert from Gauntlet Security Solutions, will speak on bomb threat protocols, the lack thereof, and why your fire emergency protocols are not an acceptable substitute.

AP Sensing
News & Events
AP Sensing is a leading German provider of distributed fibre optic sensing solutions for monitoring critical infrastructure.

Gemini Automation Systems
News & Events
Step into the future of home security and convenience with Gemini Automation Systems at Securex 2024, where it will unveil its latest innovations.