We are entering a new era of fraud, one defined by highly sophisticated, well-organised criminal syndicates that exploit technology and human psychology with alarming precision. These groups operate across borders, using advanced digital tools and impersonation tactics to deceive victims and wear down communities' trust and financial security.
South Africa faces daily battles against increasingly difficult-to-detect scams. "The statistics are sobering, but the greatest danger lies in silence. The only way to fight back is through unity: by talking openly about fraud, sharing experiences, and building collective awareness, society can take the fight directly to these criminals," says Manie van Schalkwyk, CEO of SAFPS.
The scams behind the numbers
Fraud syndicates exploit technology and human trust through increasingly sophisticated scams. The scammers trick individuals into revealing sensitive information, such as passwords, credit card numbers, or personal data, which they use for their own benefit. They also trick them into transferring funds for services or “safekeeping”. They do this by identifying themselves as representatives working for organisations like your bank or cellular company, usually in the fraud department and with the intention to assist you urgently.
“That is why we launched our Just Say Goodbye campaign last year, to encourage consumers not to engage in unexpected phone calls. Just say goodbye, end the call and then verify this with your bank or the organisation using the contact details that you have for them,” adds Van Schalkwyk.
Fraud thrives in secrecy – break the silence
Communities must break the silence by openly discussing fraud incidents and warning others. By sharing experiences, South Africans can collectively build awareness and empower one another to fight scams.
Fraud affects everyone, and when it happens to you or a loved one, it can have severe consequences. That is why every conversation about fraud is a step towards prevention.
"South Africa's tech-savvy youth have a critical role to play in this fight. Young people are often the most connected, digitally informed members of their communities. They understand the platforms where scams spread, social media, messaging apps, and online marketplaces, and can use their knowledge to assist family, friends, and neighbours.
By having conversations about fraud and scams, the youth can help identify scams, explain how they work, what they should do, and get people to think before they act," says Van Schalkwyk.
When young people share helpful stories about scams, they help the older generations who may be less familiar with digital threats. These conversations strengthen community defences and make it harder for fraudsters to exploit people.
Many fraud victims feel ashamed or isolated, believing they should have "known better." By openly discussing it and scam experiences, victims can move forward, rebuild confidence, and understand that being targeted is not a personal failure, but part of a global criminal trend.
"Breaking the silence does require courage, and South Africa's youth can create a culture where fraud is openly discussed, victims feel supported, and thanks to information sharing, prevention becomes a shared responsibility," says Van Schalkwyk.
“What we are asking is simple. Talk to your community. Tell your parents and elders. Make this a conversation at the dinner table and gatherings. By breaking the silence and talking about it, we can prevent it from happening.”
Let’s talk about Yima
The SAFPS introduced Yima, a dedicated platform designed to empower consumers in the battle against fraud.
"The Yima website (www.yima.org.za) hosts a scam prevention toolbox for South Africans to report scams and scan websites to make sure they are safe. Additionally, consumers can expand their knowledge of how to identify a scam through useful articles and tips,” says Van Schalkwyk.
Protect your identity with SAFPS Protective Registration
Protective Registration is a free service that alerts SAFPS members to take extra precautions when handling an individual's details. This added layer of security helps prevent identity theft and provides peace of mind.
"Anyone can proactively register to protect themselves," says Van Schalkwyk. "Visit www.safps.org.za, upload your details securely, and add another barrier against fraud. It is simple, effective, and free."
Fraud prevention is a collective effort
Silence only strengthens the fraudsters’ grip. By speaking openly, sharing experiences, and supporting victims, communities can empower one another. Youth, or the tech-savvy generation, have an important role to play, to speak up, to break the silence on fraud. Together, South Africans can raise awareness and make fraudsters' schemes far less effective.
For more information contact the South African Fraud Prevention Service (SAFPS),
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