In today’s digitally driven world, we are inundated with cyberscams daily, both direct and indirect. As cybersecurity technology evolves to block traditional attacks, cybercriminals are increasingly turning to social engineering — manipulative psychological tactics that exploit human trust and emotion — to achieve their goals. One of the most alarming examples of this is the rise of deepfake scams.
The deepfake threat: a case study
A recent example that highlights the severity of deepfake scams involved cybercriminals impersonating Patrice Motsepe, a well-known businessman, to lure victims into a fraudulent investment scheme. Using deepfake technology, scammers created convincing videos of Motsepe, inviting people to invest small amounts of money with promises of high returns. Many fell victim, drawn in by the prospect of quick financial relief during tough economic times.
This case underscores how attackers prey on people’s vulnerabilities, especially in challenging economic climates where financial pressures are high. Scammers leverage the trust people place in public figures, combined with the allure of ‘easy money’, to create highly effective traps.
Awareness is crucial
Despite the robust security measures implemented by companies, social engineering attacks often bypass these defences by targeting the weakest link: human behaviour. For individuals outside corporate structures, who lack the protection of enterprise-level security systems, the risks are even greater.
The key to mitigating these risks lies in awareness and education. By understanding the tactics scammers use and adopting a vigilant mindset, individuals can better protect themselves. Below are actionable strategies to help avoid falling victim to deepfake scams and other forms of social engineering.
How to protect yourself from deepfake scams
Be wary of messages or offers that create a sense of urgency, such as “Invest now or miss out” or “Guaranteed high returns”. These are common tactics used to pressure victims into acting without thinking. Question unsolicited communication from public figures or organisations, especially if it seems too good to be true.
Always double-check the authenticity of messages, videos, or calls claiming to be from reputable sources. This can involve checking official websites or social media accounts for announcements or calling the organisation directly using verified contact details to confirm legitimacy. Remember, there is rarely a need to act immediately. Taking time to verify can save you from potential losses.
Discuss scams openly within your household, community, and workplace. Sharing experiences and knowledge can help others recognise and avoid scams. Encourage others to report suspicious activity to the relevant authorities or organisations. Reporting not only helps others avoid falling victim, but also aids in tracking and stopping scammers.
Approach unsolicited offers and messages with caution. If something seems too good to be true, it likely is. Ask questions and delay decisions. Scammers thrive on impulsive actions, so taking time to think critically can be a powerful deterrent.
The power of collective action
Combating deepfake scams and other cyber threats requires a unified effort. As individuals, we must take responsibility for our own vigilance and educate those around us. As communities, we need to foster open discussions about cyberscams and promote a culture of reporting and accountability.
The digital world, while offering immense opportunities, also demands heightened awareness. By staying informed, verifying information, and acting collectively, we can protect ourselves and others from falling victim to the ever-evolving tactics of cybercriminals.
In the words of the age-old adage: “If it seems too good to be true, it probably is”. Let this be your guiding principle as you navigate the complexities of today’s digital landscape.
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