Modern retail requires modern AI and surveillance

Issue 5 2023 Surveillance

Marcel Bruyns.

If there is any sector that has been subject to dramatic digital transformation, for both consumers and businesses, it’s retail. Whether you’re shopping for daily groceries, investment appliances, or your next big furniture purchase, the experience is not the same as it was 10 years ago. For operators, shifting consumer trends and fluctuating business environments demand flexibility, innovation, and an ability to scale operations accordingly.

That’s a lot for retailers, both big and small, to consider. Fortunately, advancements in new technologies like AI and smart analytics have given way to new tools and resources. In this case, offering data and data analytics to learn more about business activities and unlock new insights.

South Africa’s retail sector faces intense economic challenges, such as decreasing trade sales and continuing inflation1. This is in addition to always-on challenges such as crime; reports suggest increases in property related crimes and burglaries at non-residential premises2. The pressure is on operators to attract customers with a shopping experience characterised by convenience and quality of service. At the same time, they need to leverage the power of technology to cement that experience, secure their premises, and extract maximum value from cutting-edge smart solutions.

Accessing the future

Retailers have a lot to gain by introducing intelligent, IP-based surveillance and access control measures to their operations. The result of that integration is an interconnected technological ecosystem that keeps operators ahead of the competition and up to date with customer expectations.

Picture the typical retail premise, complete with customer and staff entrances, aisles, and cashier points. Operators can use advanced scheduled door access with additional authentication measures needed outside of business hours3. Network intercoms allow for authorised access with the help of QR codes, complemented by IP audio that can make announcements or play in-store messages. Applying these technologies, operators can enhance cashier points with fast lane checkouts; customers scanning a QR code on their receipt or mobile device via an integrated smart camera at a terminal.

Access control becomes part of centralised store management, which itself can be done remotely or in a hybrid manner. Scalability is also covered. Regardless of the size of the store or how many stores you operate, edge-based access control with multi-site capabilities allow operators’ security measures to grow as their business does.

These use cases represent major changes for the retail employee experience, but not to their detriment. According to IDC research, many retail associates believe technology will enable them to do their jobs more effectively and lead to them being more engaged with their organisation4. All of this forms a working scenario, where retailers can secure and survey more effectively, while learning more about themselves thanks to actionable data insights.

The power of AI

In today’s business world, data is a valuable commodity and data insight is a way for enterprises to stay a step ahead of their competitors, but innovations in AI have yielded new ways for enterprises to leverage and respond to that data in meaningful ways.

One of those innovations is ‘computer vision’, which is set to transform the retail sector5. A subcategory of AI, computer vision entails devices scanning and analysing their surroundings the same way a human would, providing operators with insight into customer behaviour as well as product quantity and availability. If there’s a product that’s flying off the shelves or being ignored by customers, operators can identify the trend in real time. The same technology can be applied for customer and premise monitoring; identifying anomalous behaviour or incidents that require immediate action.

This use of AI feeds into the greater adoption of cloud-based and networking technologies by retailers. Using network cameras, high resolution video is processed at the edge and transmitted to the cloud. Actionable insights are packaged as notifications and sent to onsite or offsite personnel, or other business management software solutions, like inventory management, that then trigger human or automated responses.

Shopping for intelligence

Network and surveillance solutions stand to benefit from the increased capabilities of applied AI and data analytics. As an important sector of South Africa’s economy, the retail industry can benefit from a holistic and AI-enabled approach to security and site management, culminating in an upgraded customer experience and comprehensive insight into business operations.








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