Penguins enhance fan experience with smart camera applications

Issue 3 2022 Surveillance, Entertainment and Hospitality (Industry)


PPG Paints Arena. (Photo Credit: Pittsburgh Penguins).

Azena announced today that the Pittsburgh Penguins, a US National Hockey League (NHL) franchise, is testing Azena’s platform for smart cameras to explore ways to improve operational efficiencies throughout the team’s home venue, PPG Paints Arena. The Penguins hope to streamline waiting times at busy concession stands on gamedays in real time, and use enhanced retail analytics in its fan stores to increase arena retail sales.

Azena’s operating platform for smart cameras integrates with existing video surveillance systems and provides ready-to-use artificial intelligence-enhanced video analytics applications designed to run simultaneously, directly on the camera, and can easily be changed based on needs, much like on a smartphone.

The upcoming implementation by the Penguins is part of a growing trend within the sports and entertainment venue market to enhance fan experience by leveraging video and data analytics and IoT technology to add value to the spectator journey, while at the same time ensuring security.

“The Pittsburgh Penguins are very excited to see the benefits of the Azena analytics in action,” said Erik Watts, chief technology officer for the Pittsburgh Penguins.

Using Azena queue detection applications on smart cameras from Azena partner Vivotek, the cameras can be used to detect lines at food and beverage stands as they form and notify employees to promptly increase staffing at busy checkouts, minimising congestion and increasing sales. The Penguins can use the data gathered by the queue analytics application to help streamline their already installed touchless ordering system for mobile phones, which estimates waiting time, directs fans to the kiosk where their order is ready, and integrates with POS systems to remove the order from the queue.

These analytics have the power to improve the gameday experience in real time, but also over time, as the data can identify trends in overall traffic on specific days, or at specific times of day, enabling management to optimise staffing through actionable insights.

“Smart cameras, such as those running on the Azena platform, are making arenas and event venue experiences more enjoyable and secure for both fans and staff,” said Andrew Seymour, business development manager at Azena. “The ground-breaking analytics offered by apps available on the Azena platform have the potential to transform the gameday experience.”


Penguins Retail Store. (Photo Credit: Pittsburgh Penguins).

Arena retail managers want to use Azena smart camera technology to increase sales at the team’s retail store at PPG Paints Arena. The cameras can analyse the popularity of certain displays using heatmapping, and enable staff to optimise merchandise placement within the store. This technology also helps arena retail operations make more informed decisions on staffing and inventory, as the analytics identify patterns in customer store traffic and purchasing behaviour.

Find out more at www.azena.com




Share this article:
Share via emailShare via LinkedInPrint this page



Further reading:

Identity, Security & Access Alliance focuses on intelligence and integration
SMART Security Solutions Ideco Biometrics BoomGate Systems Bosch Building Technologies Technews Publishing Integrated Solutions Surveillance Access Control & Identity Management
The Identity, Security & Access Alliance (ISAA) hosted several launch events in Johannesburg in August, showcasing the participating companies’ technical solutions with a primary focus on the solutions made possible by integrating high-quality systems to deliver comprehensive solutions.

Read more...
Make BIG and COMPLEX small and manageable
neaMetrics Suprema AI & Data Analytics Surveillance Integrated Solutions
Traditional CCTV and access systems often operate separately, creating gaps in visibility and efficiency. TRASSIR and Suprema have partnered to develop an integrated platform that improves security, operations, and situational awareness.

Read more...
Get the AI fundamentals right
Technews Publishing SMART Security Solutions Leaderware Editor's Choice Surveillance AI & Data Analytics
Much of the marketing for CCTV AI detection implies the client can just drop the AI into their existing systems and operations, and they will be detecting all criminals and be far more efficient when doing it.

Read more...
SMART Surveillance Conference in Johannesburg
Arteco Global Africa Technews Publishing SMART Security Solutions Axis Communications SA neaMetrics Editor's Choice Surveillance Security Services & Risk Management Logistics (Industry) AI & Data Analytics
SMART Security Solutions hosted its annual SMART Surveillance Conference in Johannesburg in July, welcoming several guests, sponsors, and speakers for an informative and enjoyable day examining the evolution of the surveillance market.

Read more...
LiDAR protects railways from new and existing dangers
Surveillance
3D LiDAR (Light Detection and Ranging) sensors are being installed to monitor rail traffic and ensure safety of passengers as well as individuals walking near the tracks, or trying to perform dangerous stunts for social media.

Read more...
Securing South Africa’s logistics sector
Secutel Technologies Products & Solutions Surveillance Logistics (Industry)
Unlike traditional guarding services, Visual Verifier operates on an ‘Always On’ principle, ensuring continuous 24/7 coverage of warehouses, depots, transit hubs, and delivery points.

Read more...
Unlock the future of security operations in Bloemfontein
DeepAlert News & Events Surveillance
Security professionals and business leaders are invited to revolutionise their offsite monitoring operations at the DeepAlert Product Road Show, taking place on 16 – 17 September 2025, at the Schoemanspark Golf Club, Bloemfontein.

Read more...
Your Wi-Fi router is about to start watching you
News & Events Surveillance Security Services & Risk Management
Advanced algorithms are able to analyse your Wi-Fi signals and create a representation of your movements, turning your home's Wi-Fi into a motion detection and personal identification system.

Read more...
Secure, modernise and optimise CCTV
Surveillance Products & Solutions
Industrial and commercial organisations are navigating complex digital transformation processes. With SecuVue, companies can bridge the gap between operational technology and information technology for safer, smarter operations.

Read more...
Eagle Eye Precision Person & Vehicle Detection
Surveillance Products & Solutions AI & Data Analytics
Eagle Eye’s new Precision Person & Vehicle Detection feature detects people and vehicles at long distances with high accuracy and is especially designed for customers who actively monitor for intruders

Read more...










While every effort has been made to ensure the accuracy of the information contained herein, the publisher and its agents cannot be held responsible for any errors contained, or any loss incurred as a result. Articles published do not necessarily reflect the views of the publishers. The editor reserves the right to alter or cut copy. Articles submitted are deemed to have been cleared for publication. Advertisements and company contact details are published as provided by the advertiser. Technews Publishing (Pty) Ltd cannot be held responsible for the accuracy or veracity of supplied material.




© Technews Publishing (Pty) Ltd. | All Rights Reserved.