Heat mapping for retail optimisation

CCTV Handbook 2022 Surveillance, Retail (Industry)

A better understanding of customers has become vital over the years for retail stores. Not only does it assist in customer retention, it also greatly assists in increasing return on investments (ROI). While there might be numerous customer analysis technologies in the market, LD Africa recommends the Milesight advanced heat map technology.

With built-in statistical behaviour analysis, the objective of Milesight Heat Map is to introduce advanced technology that empowers beyond security. It enables users to see where the store is busiest and helps retail stores understand the behaviour of customers.

Simply installing the Milesight AI camera series makes it possible to also evaluate the traffic in populated areas within a shopping complex.

Benefits of Milesight Heat Map

Real-time customer tracking: Track and record the path and actions of customers in stores in real-time to ensure proactive monitoring and gain a clear idea about where they prefer to move around.

Improve store layout: Discover the most attractive areas for your customers. Milesight Heat Map helps make effective decisions about product placements and positioning of shelves.

Detailed reports for managers: With various detailed configurations and intuitive Time/Space graphical reports, stores can get visual and valuable data which can greatly help to improve business intelligence and management of retail stores.

Easy deployment: To use the Milesight Heat Map function requires one Milesight AI camera without any additional devices. It can be available instantly with a simple setup design exposing users to a convenient user experience.


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