Smart home devices market growing across META

Issue 3 2022 Smart Home Automation, News & Events

The Middle East, Turkey, and Africa (META) smart home devices market continues to register significant gains on the back of increasing awareness and improving end user experiences, according to the latest insights from International Data Corporation (IDC). The global technology research and consulting firm’s newly updated Worldwide Quarterly Smart Home Devices Tracker shows that 7.3 million smart home devices were shipped across the META region in Q1 2022, up 21.7% year-on-year.


META Smart Home Devices Market by Vendor Unit Share, Q1 2022

IDC defines smart home devices as network endpoints primarily designed for home use that communicate bidirectionally and autonomously to various network protocols. Autonomous connectivity is a key attribute of these devices. Devices function with or without necessarily receiving a discrete command from a user. Bidirectional connectivity is also a critical component of the definition. In the case of network connectivity, devices using Internet Protocols (IP) or other networking protocols (IP-adjacent) like Bluetooth, ZigBee, Z-Wave, Thread, etc. are also included.

IDC believes that better user experiences, increasing awareness around the benefits of smart home devices, and the improving availability of reliable internet connections are the key factors that have led vendors to increase their shipments to the region. At the same time, there has also been a move beyond market trials featuring one or two products, with vendors now shipping a much wider variety of devices to the region.

“We have seen concerted campaigns aimed at raising end user awareness of smart homes devices across the region,” said Isaac T. Ngatia, a senior research analyst at IDC. “Vendors and key stakeholders such as telecom operators have increased their spending on these devices, and many telcos now offer smart solutions as part of their home subscription services. This has encouraged more vendors to provide a wider range of products with the aim of providing a wholesome experience in different parts of the house.”

The market is home to a wide array of vendors, although some of these specialise only in one category. The key players in the region’s smart home devices space include LG Electronics, Samsung, Sony, Xiaomi, Hisense, Google, and Amazon. Emerging players include brands such as EUFY, Apple, TP-Link, TCL, and Ezviz.

IDC tracks different categories of smart home devices, including smart appliances, smart home monitoring/security devices, smart lighting, smart speaker, smart thermostat, and smart video entertainment. This latter category – largely made up of smart TVs and digital media adapters used for streaming services – continues to be the market’s primary driver. This trend is expected to continue as demand for streaming services continues to grow in the region, while major events such as the upcoming FIFA World Cup 2022 could lead to a further push of devices.

Find out more at https://www.idc.com/getdoc.jsp?containerId=IDC_P37480




Share this article:
Share via emailShare via LinkedInPrint this page



Further reading:

Workflow and asset management solutions
Asset Management News & Events
Zamatrack’s innovative workflow and asset management solutions feature the Worxit platform. This all-in-one solution allows businesses to streamline operations with real-time tracking, GPS data, and custom reports.

Read more...
SAQCC Gas awareness
Associations News & Events
SAQCC Gas will raise awareness within the gas industry by emphasising the importance of using registered gas practitioners and getting a Certificate of Compliance (CoC) for all your gas systems.

Read more...
Fire safety in focus
Securex South Africa Fire & Safety News & Events
Firexpo Cape Town visitors will not only compare technologies side-by-side, but also connect with suppliers and experts who understand both the region’s regulatory framework and its unique environmental risks.

Read more...
Sophos launches advisory services to deliver proactive cybersecurity resilience
Information Security News & Events
Sophos has launched a suite of penetration testing and application security services, designed to identify gaps in organisations’ security programs, which is informed by Sophos X-Ops Threat Intelligence and delivered by world-class experts.

Read more...
Kaspersky highlights biometric and signature risks
Information Security News & Events
AI has elevated phishing into a highly personalised threat. Large language models enable attackers to craft convincing emails, messages and websites that mimic legitimate sources, eliminating grammatical errors that once exposed scams.

Read more...
Keenfinity launches Radionix as new intrusion brand
Perimeter Security, Alarms & Intruder Detection News & Events
Keenfinity Group’s Intrusion & Access Business Unit has launched Radionix as its new brand for intrusion alarm systems, unlocking new potential and growth opportunities.

Read more...
ProtecLink 2025 spotlights industry tensions and transformation
Magtouch Electronics t/a Ithegi Electronics Security Services & Risk Management News & Events
ProtecLink 2025, created and hosted by Ithegi Electronics, brought together key stakeholders from the security, finance, and innovation sectors under the theme "Connecting Security, Finance, and Innovation: Inspiring Transformation in the Industry."

Read more...
SafeQuip issues certification update notice
SafeQuip Fire & Safety News & Events
SafeQuip has confirmed that the Lith-Ex range of fire extinguishers is the only certified lithium-ion battery fire extinguisher range in South Africa.

Read more...
Paxton enhances installer loyalty programme
Paxton Access Control & Identity Management News & Events
Paxton has made it easier for security installers to benefit from its popular loyalty programme, Paxton Rewards, with points now added automatically when purchasing through approved distribution partners.

Read more...
AttackIQ enters South Africa with key appointment
Information Security News & Events
AttackIQ, a provider of continuous security validation and exposure management, has announced its entry into the South African market with the appointment of Luke Cifarelli as its country manager.

Read more...










While every effort has been made to ensure the accuracy of the information contained herein, the publisher and its agents cannot be held responsible for any errors contained, or any loss incurred as a result. Articles published do not necessarily reflect the views of the publishers. The editor reserves the right to alter or cut copy. Articles submitted are deemed to have been cleared for publication. Advertisements and company contact details are published as provided by the advertiser. Technews Publishing (Pty) Ltd cannot be held responsible for the accuracy or veracity of supplied material.




© Technews Publishing (Pty) Ltd. | All Rights Reserved.