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Boomgate experience centre launch

The launch event for the new Boomgate Systems Experience Centre was held on 1 October 2021. The Experience Centre features state-of-the-art products, in a mini-Securex fashion, but instead of being around for a few days a year, this encapsulating arena will be available all year round, for the next five years.

The Boomgate Systems Experience Centre was the brainchild of Sandy Rossouw, general manager of Boomgate Systems. She envisioned a space where clients can fully experience the nature of the company’s products and gain a better understanding of its manufacturing philosophies and engagement strategies with the market. The centre adopts the philosophy of “it’s better to see once, than to hear a hundred times”.

“We want our customers to feel welcome when they attend meetings and training sessions. We want them to feel that we aren’t just their suppliers, but their business partners, their solution providers and even their friends,” Sandy Rossouw expressed when asked how she felt about the outcome of the Boomgate Systems Experience Centre. “Looking around this monumental room, you will find engaging products showcased in live scenario installations, leaving very little to the imagination.

“You might also find yourself racing around a 25-square-metre Scalextric track with a cold one in the hand, as the space offers not only a coffee bar for visitors, but also a fully stocked bar for when the business meetings have run their course. There is also a 14-seater boardroom with integrated 85-inch smart TV for all clients to use and ultimately create an office, out of the office. The vision the Boomgate team had with the space came alive and it creates a perfect blend between business and pleasure.”

“Business is business and needs to be respected as such, however, business has morphed into trusting relationships between customers and suppliers, crossing the boundaries of stiff formalities. People buy from people and having a space that not only shows off our capabilities, but also allows you to walk in freely to meet and get to know your supplier certainly takes it to the next level,” adds Ray dos Santos, group head of sales.

The space will be home to Ajax, A1 Fencing, Salto Systems, Stafix, Defendoor and of course, Boomgate Systems itself. Throughout the next five years, the industry can expect to attend Architect Days, Engineers Days, Quantity Surveyor Days, Q&A; sessions, Training Days and perhaps even a race day to really see who rules the track.

“None of this would have been possible without my team and of course, our clients. Your support and trust over the years has put us in the position to create this space and we are extremely grateful,” said Andre Rossouw, MD of Boomgate Systems during his opening speech. The Boomgate Systems Experience Centre is located on the corner of Joseph Lister and William Nicol Drive in Constantia Kloof.

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