Expanding options and improving service

Issue 6 2021 Transport (Industry)

It has been a tough year and a half for the logistics market. The riots in July this year just exacerbated an already tenuous market and companies, those that have survived, are being more conservative about their spending.

Overall, says Leon Mynhardt, managing director of Mtrack, the sentiment is negative with people inclined to take a wait-and-see approach before committing to new budgets, even though the crime rate in the logistics market as a whole is higher than ever.

He says this is a challenge for tracking and recovery companies like Mtrack, which means the firm has had to focus on providing better service than ever, even though its 18-year rolling average recovery rate is 95%. Understanding the customer’s price sensitivity, Mynhardt says Mtrack has made some internal changes to ensure its service is personalised and as good as it can be in the asset protection and recovery business.

New directions

While servicing its current market is key and its efforts in this area will continue, Mynhardt adds that Mtrack is diversifying its operations as well, entering new markets. One of these markets is the personnel tracking market.

With the current security climate requiring more from the security industry, Mtrack has developed solutions these companies can use to protect their staff and clients, as well as their assets while on the job. The Mtrack Personal Tracker is a small device complete with a panic button that allows security companies to track their staff while on patrol and find them if, as in the case of the recent riots, they find themselves in a sticky situation and require backup.

Naturally, the control room will also be able to provide information on when they do their patrols and if they cover the routes required via the GPS ‘snail trail’. These personnel trackers therefore add value by ensuring security staff are safe, giving their exact location if they need help while providing additional information to help these companies optimise their operations.

The Mtrack control room is aimed at managing exceptions, such as panic alerts from vehicles or people, but as a cloud-based service, the company can also provide this additional information to enable its customers to do enhanced monitoring. Customers can log in via the Internet or integrate the Mtrack information into their own management platforms via an API (application programming interface).

The company also plans to offer a similar service to the agricultural sector, allowing farmers, for example, to track their equipment. Not only will they be able to track farm equipment, but they will also be able to monitor maintenance cycles.

Adapting to reality

As noted, its fleet customers need not feel left out. The company is taking care of its customers and developing and improving its fleet management products, from its MtrackFleet platform through to the new MtrackVII. The MtrackVII is a self-powered, wireless device that enables tracking and recovery of vehicles and assets throughout the country, indoors and outdoors, above ground and below, using a combination of GSM, GPS and RF technologies, and includes a movement sensor and tamper detection among a long list of features – such as a rechargeable battery with a 12-month lifespan.

Mynhardt adds that Mtrack is agile enough to adapt to the changing realities and has therefore been able to develop these additional service bundles quite quickly. However, products are only a portion of its customer offering and its improved service levels will be the differentiator in a competitive market.

For more information contact Electronic Tracking Systems (Mtrack), +27 11 616 5055, [email protected], www.mtrack.co.za


Share this article:
Share via emailShare via LinkedInPrint this page

Further reading:

From the editor's desk: Maybe I’m too old?
Technews Publishing News
There are many companies these days touting their ability to securely authenticate people via mobile devices (or selfies), claiming that it is secure and easy. Some banks are even allowing people to ...

IDEMIA and Ideco demonstrate their value stacks
Technews Publishing Ideco Biometrics IDEMIA Conferences & Events Access Control & Identity Management News
Ideco and IDEMIA recently hosted a travelling show where attendees were given an update on the companies, as well as the full value stack they offer.

Sustainability, trust and predictability
Technews Publishing Bosch Building Technologies Conferences & Events CCTV, Surveillance & Remote Monitoring News Integrated Solutions
The future for Bosch Building Solutions is focused on predictive solutions based on sustainability and trust in an AIoT world of cloud services.

Networked devices increase cyber risks for building systems
Technews Publishing News
Building managers need an integrated approach with IT professionals and clear lines of responsibility to ensure optimal facilities management and cybersecurity.

Specialised surveillance and communications
Technews Publishing Editor's Choice News Integrated Solutions Residential Estate (Industry)
Hi-Tech Security Solutions spoke to Arcanum Africa’s Peter Stolwerk and Aaron van Schaik to find out a bit more about the company and the unique products it is bringing to the local market.

From Hill Street Blues, to Hillbrow, to managing risk for BMW
Technews Publishing Editor's Choice News Security Services & Risk Management
Jane-Eleanor Morrison’s success story starts from growing up in the stressful pre-democracy times in KZN, moves through a successful career in SAPS. to BMW South Africa where she is now the risk control manager.

Hard times, increased crime
Technews Publishing Security Services & Risk Management Integrated Solutions IT infrastructure
Hi-Tech Security Solutions spoke to Mezuzah Security Services to find out what is happening in the real world, and how security companies are dealing with the added pressure inherent to the South African market.

The cost of safety
iFacts Technews Publishing Security Services & Risk Management
In June 2022, the South African police statistics showed that crime had increased significantly. According to the SAPS, 6083 people were murdered over the quarter (up 22%), the equivalent of 68 people a day.

Passion, drive and hard work
Technews Publishing Editor's Choice CCTV, Surveillance & Remote Monitoring Security Services & Risk Management
Colleen Glaeser is a leader in the security market, having made her mark in the male-dominated security industry through determination and hard work, along with a vision of making the world a safer place.

Are you your insider threat?
Technews Publishing Editor's Choice Security Services & Risk Management Commercial (Industry)
Insider threats are a critical aspect of risk management today, but what happens when it is the owner of the company acting fraudulently and making sure none of his staff can catch him?