Who sent that SMS?

Issue 3 2021 Editor's Choice

Everyone who owns a cellphone has likely received unwanted messages advertising products that they do not want or need. Or alternatively, one offering something that they do require, but no way of determining whether the sender is reputable or not.

The Wireless Application Service Providers’ Association (WASPA) has played a key role in regulating the provision of mobile applications and services in South Africa for almost two decades. Now, thanks to its new Codes Project, consumers have access to a platform that enables them to identify the owner of a short, long or USSD code.

According to Ilonka Badenhorst, managing executive at WASPA, unsolicited direct marketing messages may create frustration for the recipient, especially if they are unable to identify the originator of the message. Consumers can now visit the WASPA Codes Platform at https://codes.waspa.org.za/) and enter the number to obtain more information on the sender of the marketing message.

“This will make it easy to identify where the SMS came from, although of course, the platform will only contain information about service providers that are registered with WASPA. If the sender is identified, consumers will have the additional peace of mind knowing that they are communicating with a reputable player that is bound by the WASPA Code of Conduct,” she explains.

“If the company that sent the SMS is registered with WASPA, their contact details will be provided, allowing the consumer to contact them directly to obtain more information on the originator of the message, to request to be removed from the database or to lodge a complaint.”

The Codes Project is an extension of WASPA’s Do Not Contact (DNC) initiative, which is a list that consumers can add their number to, in order to avoid unsolicited SMS advertising. Designed with consumers' protection in mind, WASPA members engaged in direct SMS marketing campaigns are required to check the DNC list on a weekly basis.

She adds that in a situation where the organisation sending the messages fails to comply, the consumer can then contact WASPA directly, as the organisation has a well-established complaints process.

“It is worth noting that the Consumer Protection Act and the Protection of Personal Information Act contain specific provisions regulating direct marketing and that WASPA’s Code incorporates all of the requirements of these laws. Moreover, this Code is binding on members of WASPA and any companies sending messages via a WASPA member.”

“This means that consumers that make use of the DNC and Codes facilities can rest assured that WASPA’s members and their clients can only send marketing messages to them if they are already a customer or have specific permission to do so, as well as being easily identifiable as the sender,” she concludes.

The WASPA Codes Platform is available at https://codes.waspa.org.za/




Share this article:
Share via emailShare via LinkedInPrint this page



Further reading:

SMART Estate Security returns to KZN
Nemtek Electric Fencing Products Technews Publishing Axis Communications SA OneSpace Editor's Choice News & Events Integrated Solutions IoT & Automation
The second SMART Estate Security Conference of 2024 was held in May in KwaZulu-Natal at the Mount Edgecombe Estate Conference Centre, which is located on the Estate’s pristine golf course.

Read more...
Creating employment through entrepreneurship
Technews Publishing Marathon Consulting Editor's Choice Integrated Solutions Residential Estate (Industry)
Eduardo Takacs’s journey is a testament to bona fide entrepreneurial resilience, making him stand out in a country desperate for resilient businesses in the small and medium enterprise space that can create employment opportunities.

Read more...
2024 Southern Africa OSPAs winners announced
Editor's Choice
The 2024 Southern Africa Outstanding Security Performance Awards (OSPAs) winners were revealed on Tuesday, June 11th, at the Securex South Africa Seminar Theatre hosted by SMART Security Solutions.

Read more...
Resident management app shows significant growth
Editor's Choice
My Estate Life is a mobile app for residents and managers in housing estates and buildings. Its core aim is to be an easy gateway for residents to manage visitors and staff, and to communicate and administer general property in a simple interface.

Read more...
Local manufacturing is still on the rise
Hissco Editor's Choice News & Events Security Services & Risk Management
HISSCO International, Africa's largest manufacturer of security X-ray products, has recently secured a multi-continental contract to supply over 55 baggage X-ray screening systems in 10 countries.

Read more...
NEC XON shares lessons learned from ransomware attacks
NEC XON Editor's Choice Information Security
NEC XON has handled many ransomware attacks. We've distilled key insights and listed them in this article to better equip companies and individuals for scenarios like this, which many will say are an inevitable reality in today’s environment.

Read more...
The future of digital identity in South Africa
Editor's Choice Access Control & Identity Management
When it comes to accessing essential services, such as national medical care, grants and the ability to vote in elections to shape national policy, a valid identity document is critical.

Read more...
Do you need a virtual CIO?
Editor's Choice News & Events Infrastructure
If you have a CIO, rest assured that your competitors have noticed and will come knocking on their door sooner or later. A Virtual CIO service is a compelling solution for businesses navigating tough economic conditions.

Read more...
AI-enabled tools reducing time to value and enhancing application security
Editor's Choice
Next-generation AI tools are adding new layers of intelligent testing, audit, security, and assurance to the application development lifecycle, reducing risk, and improving time to value while augmenting the overall security posture.

Read more...
Perspectives on personal care monitoring and smart surveillance
Leaderware Editor's Choice Surveillance Smart Home Automation IoT & Automation
Dr Craig Donald believes smart surveillance offers a range of options for monitoring loved ones, but making the right choice is not always as simple as selecting the latest technology.

Read more...