Now is the time to look for those hidden opportunities

1 April 2020 Security Services & Risk Management

With sombre news dominating the headlines in South Africa and across the globe, it is easy to retract into the shadows, watching and waiting. According to Lizelle McDermott, managing director of McD Squared, companies should be focusing on preparing for when the market turns.

“It is easy to languish about the fact that the country has been hit by very trying economic conditions, a lockdown and that the market is filled with doom and gloom,” she says. “Yes, the future is uncertain and we don’t know what the market is going to look like post-Covid-19, but companies should use this as an opportunity to determine how they are going to differentiate themselves once this crisis is over.”


Lizelle McDermott.

Change is never easy, particularly when it is a forced change that is beyond your control. What makes the difference, however, is how you embrace that forced change and challenge yourself to adapt to it to drive new business opportunities.

“We embraced the ‘gig economy’ concept and a complete virtual agency business model seven years ago, which has made this current situation far easier to deal with for us. Unfortunately, this does not apply to every type of business. So, now is the time to determine where you can embrace remote working policies, using technology more effectively as a sales tool and improve operational efficiencies by doing things differently,” says McDermott.

It’s about re-thinking traditional models – a concept that has been bandied about for several years now. “Yes, we will get through this tough time and yes, we will be able to follow more traditional working routines again in the future. But is that where and how you want to position your business? Is this not the time to re-assess your business models to ensure that you have business continuity despite the curve-balls market conditions and pandemics could throw your way?” she asks.

McDermott adds that while many organisations have opted to go into stealth mode during this trying time purely trying to survive, this could be counter-productive once a sense of normality returns. “Now is the time to communicate and tell your clients how you can help them in their businesses,” she concludes. “It’s about positioning yourself as a progressive organisation that can weather the storm and is equipped to help your clients do the same. It is about embracing new ways of delivering superior results, embracing things like technology to do things differently.

“Now is the time to think about what new elements you can introduce into your product, service or solution offering that can add further value to your clients. Now is the time to showcase your capabilities, to ensure that once the market turns, existing and potential clients know exactly what value you can bring to their organisations and how you can assist them on their paths to recovery and growth.”

For more information go to www.mcdsquared.co.za




Share this article:
Share via emailShare via LinkedInPrint this page



Further reading:

Post-Coronavirus communications: kick start your small business
Issue 4 2020 , Security Services & Risk Management
In these uncertain times, how should small companies and startups in the business-to-business domain recommence their selling and communication processes?

Read more...
The dashboard of the future
Issue 4 2020 , Security Services & Risk Management
Web-based Electronic Signature Dashboard offers quick access to eSignatures within the necessary legal parameters and incorporating advanced security.

Read more...
The end of blind alarms
Issue 3 2020 , Security Services & Risk Management, Perimeter Security, Alarms & Intruder Detection
Today’s alarms should be supplemented by visual verification to ensure that guards are not dispatched to false alarms, wasting time and money.

Read more...
Is cash crime on lockdown this Easter?
Issue 3 2020 , Security Services & Risk Management
While Easter is generally a peak trading season for retailers, this has also always been one of the busiest times of the year for criminal activity – particularly at a retail level, as cash volumes rise ...

Read more...
Coronavirus scams abound
Issue 3 2020, Duxbury Networking , Security Services & Risk Management
Disturbingly, hackers are active even during times of global disaster, as evidenced in the various cyber-scams doing the rounds in the recent weeks.

Read more...
The COVID-19 lessons business must learn
Issue 3 2020, ContinuitySA , Security Services & Risk Management
Although the crisis is still unfolding, it’s already clear that building resilience into your organisational DNA is more important than ever.

Read more...
All employees do it
Issue 3 2020 , Security Services & Risk Management
SearchInform analytics has summed up the most frequent security incidents detected in client companies.

Read more...
Can your backup solution handle business needs?
Issue 3 2020, Commvault , Security Services & Risk Management
With the accelerating growth of data continuing unabated, many organisations are faced with backup solutions that are unable to keep pace.

Read more...
South Africa to lead cloud adoption race on the continent
Issue 3 2020 , Security Services & Risk Management
As the battle between international cloud providers intensifies, Africa’s cloud market is starting to gain traction with many enterprise customers seeking access to the cloud and associated services.

Read more...
Security after the lockdown
Issue 4 2020, Alwinco , Security Services & Risk Management
Just like South Africa will be different after the lockdown, crime will also be different.

Read more...