classic | mobile
Follow us on:
Follow us on Facebook  Share via Twitter  Share via LinkedIn
 

Search...
Hi-Tech Security Solutions Business Directory


IFSEC SA gets a makeover
November 2010, Training, Conferences & Events

Ross Cullingworth is in the hot seat for IFSEC South Africa 2011, Hi-Tech Security Solutions spoke to him about his task.

Hi-Tech Security Solutions: Can you introduce Montgomery Africa to us and describe your current role in the company.

Cullingworth: Montgomery Africa is a subsidiary company of Montgomery Specialised, which incorporates Specialised Exhibitions, Montgomery Africa and SE Shows and Events. It is 100% owned by Montgomery Worldwide and through these companies runs or manages around 40 exhibitions over a two-year period.

UBM Montgomery is a joint venture between United Business Media and Montgomery Africa and is the company that runs IFSEC South Africa. Montgomery Africa is under the leadership of Grant Mills who is the MD and reports to Damion Angus (MD of Montgomery Worldwide) who is based in the UK.

My role as the commercial events director is to look after the UBM portfolio in


sub-Saharan Africa – firstly to grow the IFSEC brand into the region and secondly to look for other opportunities, both locally and throughout other African Markets. The OSH Expo will be the first of these new shows that we will be launching into South Africa in 2011, co-locating at Gallagher Convention Centre with IFSEC SA.

From left: Jacques Swanepoel – sales executive; Sean Osterloh – marketing executive; Grant Mills – managing director Montgomery Africa; Ross Cullingworth – commercial event director; Brad Hook – operations manager; Julie Corbett – office administrator
From left: Jacques Swanepoel – sales executive; Sean Osterloh – marketing executive; Grant Mills – managing director Montgomery Africa; Ross Cullingworth – commercial event director; Brad Hook – operations manager; Julie Corbett – office administrator

Hi-Tech Security Solutions: Please provide a brief history of your work experience.

Cullingworth: After spending five years overseas, I started working for Stellenbosch Farmers Winery (SFW) in the mid-nineties as a sales executive and later moved on to become the promotions manager for the Northern Region. After leaving SFW, I joined Ramsay Son & Parker (now Ramsay Media) working as an advertising sales executive on Getaway Magazine. Within two years I was promoted to Exhibition Manager. I then did a brief stint with Primediaonline where I was responsible for sales on the iafrica.com, sport365 and Ster Kinekor platforms.

I then joined IHS in 2008 as the national sales manager. In July 2010 I was approached by Montgomery Africa to take over the management of the UBM Montgomery international portfolio, of which IFSEC is one of the most successful brands.

Hi-Tech Security Solutions: What news can you tell us about IFSEC SA? Was the 2010 show well received? What about 2011? Is the Securex name vanishing?

Cullingworth: IFSEC SA/Securex will be aligning itself even closer to the IFSEC brand internationally, which will see the Securex brand fall away from 2011. The move promises to offer visitors an unforgettable experience with all the knowledge, expertise and latest developments that would be available at the international event, without losing the local flavour.

Our aim is to improve on the overall look and feel of IFSEC SA in order to open the doors to international markets, as well as attracting a more diverse exhibitor mix and visitors from throughout the SADC region.

By all accounts the 2010 event proved to be a huge success with increased visitor numbers and a wider range of exhibitors present at the recently completed show. The continued growth bodes well for the future of IFSEC SA and has allowed for some exciting opportunities that will be opening up in 2011.

Hi-Tech Security Solutions: Will there be a new team working on organising IFSEC SA? Why the change?

Cullingworth: The recent developments have necessitated a complete restructure of the IFSEC team locally, which will now incorporate a commercial event director, responsible for the overall management of the shows, two dedicated sales executives, a marketing manager and an in-house operations manager to assist with service requirements. The restructure of the division will create a more streamlined approach to the organisation of the event with the intention of seeing increased growth over the next three years.

Hi-Tech Security Solutions: What are your views on the future of IFSEC and similar shows in South and southern Africa? It is an untapped market? Are you expecting good growth?

Cullingworth: With an increase in both exhibitors and visitors from outside of South Africa to IFSEC 2010 (the majority being from Nigeria) the future bodes well for companies looking to expand their market share into Africa. The American, Asian and European markets are saturated which leaves the African continent wide open to opportunity. We have taken the first step into exploring opportunities outside of South Africa with the launch of IFSEC West Africa. With security high on the political agenda and the West African security market estimated to be worth around R11 billion, IFSEC WA is well positioned to open up unparallel expansion into Sub-Saharan Africa.


  Share via Twitter   Share via LinkedIn      

Further reading:

  • Omega Training Academy geared to enhance South African security skills
    November 2016, This Week's Editor's Pick, News, Training, Conferences & Events
    The Omega Training Academy, part of the Omega Risk Group, has embarked on an educational programme that will put it in the driving seat when it comes to security training.
  • Promote your security training courses with a 3-in-1 approach
    November 2016, Technews Publishing, News, Training, Conferences & Events
    To effectively serve the growing need for training courses in a variety of fields pertinent to the security market, Hi-Tech Security Solutions will launch a dedicated 3 in 1 Training Platform in February 2017.
  • Successful security is planned
    October 2016, Technews Publishing, This Week's Editor's Pick, CCTV, Surveillance & Remote Monitoring, Access Control & Identity Management, Perimeter Security, Alarms & Intruder Detection, Integrated Solutions, Residential Estate (Industry), Training, Conferences & Events
    The second Residential Estate Security Conference, hosted by Hi-Tech Security Solutions in association with Rob Anderson was held recently in Durban, and saw delegates attending from all across South Africa.
  • The Community Association Institute of South Africa (CAISA)
    October 2016, Residential Estate (Industry), Training, Conferences & Events
    CAISA provides training and development that culminates in qualifications and professional designations for its members through the Professional Management Development Programme (PMDP).
  • Better decisions through training
    October 2016, Elvey Security Technologies, This Week's Editor's Pick, CCTV, Surveillance & Remote Monitoring, Access Control & Identity Management, Residential Estate (Industry), Training, Conferences & Events
    Elvey Security Technologies offers the globally accredited Tavcom training courses on security technology and processes.
  • The right people
    October 2016, Rhyco Risk Projects, Sentinel Risk Management, Residential Estate (Industry), Security Services & Risk Management, Training, Conferences & Events
    As more large estates make the decision to build their own control rooms, the question of who they should employ and how they should be trained comes to mind.
  • Private security industry training in South Africa
    October 2016, SAIS (SA Institute of Security), This Week's Editor's Pick, Residential Estate (Industry), Training, Conferences & Events
    All aspects of the private security industry worldwide are heavily reliant upon the competence of their staff, whether they be guards, response officers, designers, installers, investigators, consultants or managers.
  • Training in the intruder alarm industry
    October 2016, SAIDSA (SA Intruder Detection Services Association, Residential Estate (Industry), Training, Conferences & Events
    The South African Intruder Detection Services Association (SAIDSA) has been offering technical skills programmes for alarm technicians for the past 10 years and has certified over 1000 technicians.
  • Great cyber security needs great people
    October 2016, This Week's Editor's Pick, Cyber Security, IT infrastructure, Training, Conferences & Events
    Solutions are not reaching their full potential thanks to a dire shortage of cyber security professionals to harness them.
  • Securexpo East Africa aligns itself with Secure Kenya 2030 initiative
    October 2016, News, Training, Conferences & Events
    Securexpo East Africa returns again this November with this year’s edition far bigger than it was in 2015. The whole event has grown by 25% with over 70 companies now exhibiting and thousands of products ...
  • New security training standards for South Africa
    September 2016, PSIRA (Private Security Ind. Regulatory Authority), This Week's Editor's Pick, Training, Conferences & Events, Associations
    The Private Security Industry Regulatory Association (PSiRA) has proposed updated security training standards for the private security industry and consumers in South Africa.
  • Protecting assets in transit
    September 2016, TAPA (Transported Asset Protection Association), This Week's Editor's Pick, Transport (Industry), Training, Conferences & Events
    In late July, the Transported Asset Protection Association (TAPA) held its annual South African conference at Emperor’s Palace, a stone’s throw from the domestic transportation hub that is Johannesburg’s O.R. Tambo International Airport.

 
 
         
Contact:
Technews Publishing (Pty) Ltd
1st Floor, Stabilitas House
265 Kent Ave, Randburg, 2194
South Africa
Publications by Technews
Dataweek Electronics & Communications Technology
Electronic Buyers Guide (EBG)

Hi-Tech Security Solutions
Hi-Tech Security Business Directory (HSBD)

Motion Control in Southern Africa
Motion Control Buyers’ Guide (MCBG)

South African Instrumentation & Control
South African Instrumentation & Control Buyers’ Guide (IBG)
Other
Terms & conditions of use, including privacy policy
PAIA Manual
         
    Mobile | Classic

Copyright © Technews Publishing (Pty) Ltd. All rights reserved.