Follow us on:
Follow us on Facebook  Share via Twitter  Share via LinkedIn
 

Search...
Hi-Tech Security Solutions Business Directory


IFSEC SA gets a makeover
November 2010, Training, Conferences & Events

Ross Cullingworth is in the hot seat for IFSEC South Africa 2011, Hi-Tech Security Solutions spoke to him about his task.

Hi-Tech Security Solutions: Can you introduce Montgomery Africa to us and describe your current role in the company.

Cullingworth: Montgomery Africa is a subsidiary company of Montgomery Specialised, which incorporates Specialised Exhibitions, Montgomery Africa and SE Shows and Events. It is 100% owned by Montgomery Worldwide and through these companies runs or manages around 40 exhibitions over a two-year period.

UBM Montgomery is a joint venture between United Business Media and Montgomery Africa and is the company that runs IFSEC South Africa. Montgomery Africa is under the leadership of Grant Mills who is the MD and reports to Damion Angus (MD of Montgomery Worldwide) who is based in the UK.

My role as the commercial events director is to look after the UBM portfolio in


sub-Saharan Africa – firstly to grow the IFSEC brand into the region and secondly to look for other opportunities, both locally and throughout other African Markets. The OSH Expo will be the first of these new shows that we will be launching into South Africa in 2011, co-locating at Gallagher Convention Centre with IFSEC SA.

From left: Jacques Swanepoel – sales executive; Sean Osterloh – marketing executive; Grant Mills – managing director Montgomery Africa; Ross Cullingworth – commercial event director; Brad Hook – operations manager; Julie Corbett – office administrator
From left: Jacques Swanepoel – sales executive; Sean Osterloh – marketing executive; Grant Mills – managing director Montgomery Africa; Ross Cullingworth – commercial event director; Brad Hook – operations manager; Julie Corbett – office administrator

Hi-Tech Security Solutions: Please provide a brief history of your work experience.

Cullingworth: After spending five years overseas, I started working for Stellenbosch Farmers Winery (SFW) in the mid-nineties as a sales executive and later moved on to become the promotions manager for the Northern Region. After leaving SFW, I joined Ramsay Son & Parker (now Ramsay Media) working as an advertising sales executive on Getaway Magazine. Within two years I was promoted to Exhibition Manager. I then did a brief stint with Primediaonline where I was responsible for sales on the iafrica.com, sport365 and Ster Kinekor platforms.

I then joined IHS in 2008 as the national sales manager. In July 2010 I was approached by Montgomery Africa to take over the management of the UBM Montgomery international portfolio, of which IFSEC is one of the most successful brands.

Hi-Tech Security Solutions: What news can you tell us about IFSEC SA? Was the 2010 show well received? What about 2011? Is the Securex name vanishing?

Cullingworth: IFSEC SA/Securex will be aligning itself even closer to the IFSEC brand internationally, which will see the Securex brand fall away from 2011. The move promises to offer visitors an unforgettable experience with all the knowledge, expertise and latest developments that would be available at the international event, without losing the local flavour.

Our aim is to improve on the overall look and feel of IFSEC SA in order to open the doors to international markets, as well as attracting a more diverse exhibitor mix and visitors from throughout the SADC region.

By all accounts the 2010 event proved to be a huge success with increased visitor numbers and a wider range of exhibitors present at the recently completed show. The continued growth bodes well for the future of IFSEC SA and has allowed for some exciting opportunities that will be opening up in 2011.

Hi-Tech Security Solutions: Will there be a new team working on organising IFSEC SA? Why the change?

Cullingworth: The recent developments have necessitated a complete restructure of the IFSEC team locally, which will now incorporate a commercial event director, responsible for the overall management of the shows, two dedicated sales executives, a marketing manager and an in-house operations manager to assist with service requirements. The restructure of the division will create a more streamlined approach to the organisation of the event with the intention of seeing increased growth over the next three years.

Hi-Tech Security Solutions: What are your views on the future of IFSEC and similar shows in South and southern Africa? It is an untapped market? Are you expecting good growth?

Cullingworth: With an increase in both exhibitors and visitors from outside of South Africa to IFSEC 2010 (the majority being from Nigeria) the future bodes well for companies looking to expand their market share into Africa. The American, Asian and European markets are saturated which leaves the African continent wide open to opportunity. We have taken the first step into exploring opportunities outside of South Africa with the launch of IFSEC West Africa. With security high on the political agenda and the West African security market estimated to be worth around R11 billion, IFSEC WA is well positioned to open up unparallel expansion into Sub-Saharan Africa.


  Share via Twitter   Share via LinkedIn      

Further reading:

  • First SAIS breakfast seminar focuses on risk
    January 2015, SAIS (SA Institute of Security), Training, Conferences & Events, News
    The South African Institute of Security (SAIS) is hosting a breakfast seminar titled Risk to Opportunity on the 20th February in which participants will discuss the business case for safety and security.
  • Integration defines estate security
    January 2015, Technews Publishing, Training, Conferences & Events
    November 2014 saw Hi-Tech Security Solutions hosting another Executive Breakfast, this time in Durban at the Durban Country Club. The focus on the event was on residential estate security and over 50 estate managers and security managers from the surrounding area were in attendance.
  • Technical surveillance countermeasures training opportunities
    January 2015, Eavesdropping Detection Solutions, Training, Conferences & Events
    Eavesdropping Detection Solutions (EDS) is one of a handful of institutions in the world that provide a wide range of professional high quality technical surveillance countermeasures (TSCM) training courses at the EDS TSCM Training Academy in Centurion.
  • 30 years in the security industry
    January 2015, Compass Visual Security, Residential (Industry), News, Training, Conferences & Events
    A distributor of leading brand products in CCTV, fire detection and access control, Compass Security is based in Pinetown and has accrued 30 years of experience in the security industry. Compass’s Mark ...
  • Supply chain synergy and symbiosis
    January 2015, Cathexis Technologies, Residential (Industry), News, Training, Conferences & Events
    Not only was the seminar and exhibition extremely well supported by the KwaZulu-Natal market, but it indicated the synergy and symbiosis that exists between each member in the supply chain.
  • Renting for better performance
    January 2015, Residential (Industry), News, Training, Conferences & Events
    Elf Rentals has a unique business model that sees the company financing the security systems that it installs. The company then manages and maintains the estate at a fee that includes the regular monthly repayments on the investment.
  • Residential Security Breakfast sponsors
    January 2015, Residential (Industry), News, Training, Conferences & Events
    Surveillance and associated analytics of an estate perimeter is extremely important and the use of thermal imaging cameras is specifically pertinent in this respect.
  • Conduit for the dissemination of relevant information
    January 2015, Elvey Security Technologies, Residential (Industry), News, Training, Conferences & Events
    Elvey Security Technologies supports a large range of top end security systems across the entire spectrum of access control, visitor management, surveillance and fire detection.
  • Product agnostic advisor
    January 2015, Enforce Security, Residential (Industry), News, Training, Conferences & Events
    Allen says that Enforce is product agnostic but will specify trusted brands that match specific applications.
  • Meeting estate managers and installers
    January 2015, Powell Tronics, Residential (Industry), News, Training, Conferences & Events
    “An excellent networking platform and exposure of products to the niche residential estate market.”
  • Designed for South Africa
    January 2015, ZKTeco, Residential (Industry), News, Training, Conferences & Events
    The company elected to exhibit the ZKTeco F17 and F18 biometric readers, the ­MultiBio 700 facial recognition reader, a four-channel NVR and dome cameras.
  • Camprosa conference a success
    January 2015, CAMPROSA, Education (Industry), Training, Conferences & Events
    The Campus Protection Society of Southern Africa held its annual conference for 2014 at the Sun International Hotel in Gaborone, Botswana, under the banner Protecting Educational Institutions and Ensuring a Safe and Secure Learning Environment.

 
 
         
Contact:
Technews Publishing (Pty) Ltd
1st Floor, Stabilitas House
265 Kent Ave, Randburg, 2194
South Africa
Publications by Technews
Dataweek Electronics & Communications Technology
Electronic Buyers Guide (EBG)

Hi-Tech Security Solutions
Hi-Tech Security Business Directory (HSBD)

Motion Control in Southern Africa
Motion Control Buyers’ Guide (MCBG)

South African Instrumentation & Control
South African Instrumentation & Control Buyers’ Guide (IBG)
Other
Terms & conditions of use, including privacy policy
PAIA Manual
         
    Mobile | Classic

Copyright © Technews Publishing (Pty) Ltd. All rights reserved.