classic | mobile
Follow us on:
Follow us on Facebook  Share via Twitter  Share via LinkedIn

Hi-Tech Security Solutions Business Directory

IFSEC SA gets a makeover
November 2010, Training, Conferences & Events

Ross Cullingworth is in the hot seat for IFSEC South Africa 2011, Hi-Tech Security Solutions spoke to him about his task.

Hi-Tech Security Solutions: Can you introduce Montgomery Africa to us and describe your current role in the company.

Cullingworth: Montgomery Africa is a subsidiary company of Montgomery Specialised, which incorporates Specialised Exhibitions, Montgomery Africa and SE Shows and Events. It is 100% owned by Montgomery Worldwide and through these companies runs or manages around 40 exhibitions over a two-year period.

UBM Montgomery is a joint venture between United Business Media and Montgomery Africa and is the company that runs IFSEC South Africa. Montgomery Africa is under the leadership of Grant Mills who is the MD and reports to Damion Angus (MD of Montgomery Worldwide) who is based in the UK.

My role as the commercial events director is to look after the UBM portfolio in

sub-Saharan Africa – firstly to grow the IFSEC brand into the region and secondly to look for other opportunities, both locally and throughout other African Markets. The OSH Expo will be the first of these new shows that we will be launching into South Africa in 2011, co-locating at Gallagher Convention Centre with IFSEC SA.

From left: Jacques Swanepoel – sales executive; Sean Osterloh – marketing executive; Grant Mills – managing director Montgomery Africa; Ross Cullingworth – commercial event director; Brad Hook – operations manager; Julie Corbett – office administrator
From left: Jacques Swanepoel – sales executive; Sean Osterloh – marketing executive; Grant Mills – managing director Montgomery Africa; Ross Cullingworth – commercial event director; Brad Hook – operations manager; Julie Corbett – office administrator

Hi-Tech Security Solutions: Please provide a brief history of your work experience.

Cullingworth: After spending five years overseas, I started working for Stellenbosch Farmers Winery (SFW) in the mid-nineties as a sales executive and later moved on to become the promotions manager for the Northern Region. After leaving SFW, I joined Ramsay Son & Parker (now Ramsay Media) working as an advertising sales executive on Getaway Magazine. Within two years I was promoted to Exhibition Manager. I then did a brief stint with Primediaonline where I was responsible for sales on the, sport365 and Ster Kinekor platforms.

I then joined IHS in 2008 as the national sales manager. In July 2010 I was approached by Montgomery Africa to take over the management of the UBM Montgomery international portfolio, of which IFSEC is one of the most successful brands.

Hi-Tech Security Solutions: What news can you tell us about IFSEC SA? Was the 2010 show well received? What about 2011? Is the Securex name vanishing?

Cullingworth: IFSEC SA/Securex will be aligning itself even closer to the IFSEC brand internationally, which will see the Securex brand fall away from 2011. The move promises to offer visitors an unforgettable experience with all the knowledge, expertise and latest developments that would be available at the international event, without losing the local flavour.

Our aim is to improve on the overall look and feel of IFSEC SA in order to open the doors to international markets, as well as attracting a more diverse exhibitor mix and visitors from throughout the SADC region.

By all accounts the 2010 event proved to be a huge success with increased visitor numbers and a wider range of exhibitors present at the recently completed show. The continued growth bodes well for the future of IFSEC SA and has allowed for some exciting opportunities that will be opening up in 2011.

Hi-Tech Security Solutions: Will there be a new team working on organising IFSEC SA? Why the change?

Cullingworth: The recent developments have necessitated a complete restructure of the IFSEC team locally, which will now incorporate a commercial event director, responsible for the overall management of the shows, two dedicated sales executives, a marketing manager and an in-house operations manager to assist with service requirements. The restructure of the division will create a more streamlined approach to the organisation of the event with the intention of seeing increased growth over the next three years.

Hi-Tech Security Solutions: What are your views on the future of IFSEC and similar shows in South and southern Africa? It is an untapped market? Are you expecting good growth?

Cullingworth: With an increase in both exhibitors and visitors from outside of South Africa to IFSEC 2010 (the majority being from Nigeria) the future bodes well for companies looking to expand their market share into Africa. The American, Asian and European markets are saturated which leaves the African continent wide open to opportunity. We have taken the first step into exploring opportunities outside of South Africa with the launch of IFSEC West Africa. With security high on the political agenda and the West African security market estimated to be worth around R11 billion, IFSEC WA is well positioned to open up unparallel expansion into Sub-Saharan Africa.

  Share via Twitter   Share via LinkedIn      

Further reading:

  • Transport and warehousing security
    November 2015, Ingram Micro South Africa, Training, Conferences & Events, Security Services & Risk Management
    Hi-Tech Security Solutions hosted its second event on securing logistics operations in Durban, focusing on warehousing and transportation standards.
  • Book your stand at Securex 2016
    November 2015, Specialised Exhibitions, News, Training, Conferences & Events
    With still six months to go until the doors open, exhibitors are demonstrating their confidence in the Securex 2016 exhibition.
  • New challenges for the security industry
    November 2015, BTC Training Africa, Training, Conferences & Events
    The Master in Mind training session from BTC Training Africa highlights numerous areas today’s security managers need to focus on.
  • Biometric Terminals roadshow 2015
    November 2015, Morpho South Africa, Training, Conferences & Events, News
    On the 14th October 2015, Morpho South Africa kicked off the Biometric Terminals Product showcase at the Fairways Hotel, Randpark, Johannesburg.
  • Telephone training courses and ­opportunities for TSCM ­practitioners
    November 2015, Eavesdropping Detection Solutions (EDS), Security Services & Risk Management, Enterprise Solutions, Training, Conferences & Events
    Eavesdropping Detection Solutions (EDS) has a dedicated TSCM training facility in Centurion. The 180 m2 facility includes a telephone testing training room with eight individual testing stations.
  • SAIS end-of-year lunch and seminar
    November 2015, News, Training, Conferences & Events
    The South African Institute of Security (SAIS) is hosting its annual end-of-year lunch along with a seminar on 18 November 2015. The seminar starts at 08.30 with lunch following at 12.00, and will be ...
  • Retail Risk 2015
    October 2015, Verifier, Leaderware, Cathexis Technologies, Crest Advisory Africa, Axis Communications SA, This Week's Editor's Pick, Enterprise Solutions, Security Services & Risk Management, Training, Conferences & Events
    September saw Hi-Tech Security Solutions and the Consumer Goods Crime Risk Initiative hosting Retail Risk 2015 at the Radisson Blu Gautrain Hotel in Sandton. The conference focused on securing retail locations, specifically shopping centres where crime is at an all-time high.
  • Axis Technology Summit
    October 2015, Axis Communications SA, Training, Conferences & Events, News
    Axis Communications held its third annual Technology Summit in Johannesburg in September. The event consists of a number of presentations from Axis and its partners, as well as an exhibition area in which partners display their products. Hi-Tech Security Solutions was there.
  • Risk management training goes to Botswana
    October 2015, Crest Advisory Africa, Training, Conferences & Events, Security Services & Risk Management
    As security managers are tasked with more complex and risky challenges, and as risk managers are being drawn into the security field, it’s a natural consequence that proper risk management processes as defined by international best standards becomes a core competency in both of these professions.
  • Megapixel training from Arecont ­Vision
    October 2015, Arecont, Training, Conferences & Events, CCTV, Surveillance, Enterprise Solutions
    Arecont Vision is committed to educating the video surveillance community and providing its members with the expertise needed to understand, design, install and support megapixel video surveillance solutions.
  • First African certification programme partner
    October 2015, Axis Communications SA, Training, Conferences & Events, CCTV, Surveillance
    Axis Communications has announced that Meycom is the first certified partner in Africa to successfully complete the Axis Certification Programme. The certification forms part of Meycom’s ISO 9001 2008 programme.
  • Telephone training courses and opportunities for TSCM practitioners
    October 2015, Security Services & Risk Management, Enterprise Solutions, Training, Conferences & Events
    EDS provides a number of different TSCM telephone testing training opportunities at its dedicated TSCM training facility.

Technews Publishing (Pty) Ltd
1st Floor, Stabilitas House
265 Kent Ave, Randburg, 2194
South Africa
Publications by Technews
Dataweek Electronics & Communications Technology
Electronic Buyers Guide (EBG)

Hi-Tech Security Solutions
Hi-Tech Security Business Directory (HSBD)

Motion Control in Southern Africa
Motion Control Buyers’ Guide (MCBG)

South African Instrumentation & Control
South African Instrumentation & Control Buyers’ Guide (IBG)
Terms & conditions of use, including privacy policy
PAIA Manual
    Mobile | Classic

Copyright © Technews Publishing (Pty) Ltd. All rights reserved.